open access
메뉴ISSN : 1229-8778
Self-control refer to restraining behavior that interferes with individuals from achieving their long-term goals. Individuals have different self-control ability. This study investigates the mind set of individuals with high self-control ability in the context of self-control dilemma, especially focusing on mental simulation (Outcome-focused vs. Process-focused). We predicted that in self-control dilemma, individuals with high self-control might more likely utilize Outcome-focused mental simulation for self-control than Process-focused mental simulation, and activated Outcome-focused mental simulation might be more effective on self-control than activated Process-focused mental simulation. In addition, we predicted anticipated regret might mediate the effect of mental simulation on self-control. To test hypotheses, this study conducted 3 experiments. In Experiment 1, we examined the relation between individuals’ self-control level and types of mental simulation to utilize in self-control dilemma. Results showed that high self-control individuals used more Outcome-focused mental simulation than Process-focused. In Experiment 2 and 3, we examined the effect of mental simulation on self-control with between subject design(mental simulation: Outcome vs. Process focused). We manipulated participants’ mental simulation type in Experiment 2 with unrelated task with self-control dilemma and in Experiment 3 with related task. As we predicted, individuals activating Outcome-focused mental simulation did better self-control than Process-focused. and we found out the mediating effect of anticipated regret.
권익현, 이진석 (2012). 심적 시뮬레이션의 활용 유형에 영향을 미치는 요인에 관한 연구: 개인 특성과 과업 특성에 의한 차이를중심으로. 소비자학연구, 23(4), 261-285.
김재휘, 설하린 (2014). 자기조절자원의 소진이자기통제에 미치는 효과. 한국심리학회지:소비자․광고, 15(1), 157-170.
민수홍 (2006). 청소년의 자기통제력이 비행과범죄에 미치는 영향; 패널자료를 이용한인과성 및 일반성 검증. 청소년학연구, 13(6), 27-47.
박경애, 김희수, 이화자, 김옥희 (2009). 가족과개인변인이 청소년의 인터넷 중독에 미치는 영향. 한국심리학회지: 건강, 14(1), 41-51.
이성수 (2009). 소비자 의사결정에서 사전가정사고와 예상된 후회의 역할. 한국심리학회지: 소비자․광고, 10(1), 147-166.
주우진, 황희중 (2008). 후회경험과 예상후회가구매의사결정에 미치는 영향: 후회의 감정을 최소화하기 위한 소비자의 의사결정고려요인과 거래경험의 조절적 역할을 중심으로. 소비자학연구, 19(2), 215-246.
한미영, 김재휘 (2008). 예상되는 후회와 자기효능감이 매몰비용 오류 행동에 미치는영향. 한국심리학회지: 일반, 27(3), 695-709.
Ackerman, J. M., N. J. Goldstein, J. R. Shapiro and J. A. Bargh (2009). You wear me out:The vicarious depletion of self-control. Psychological Science, 20, 326-332.
Addis, D. R., A. T. Wong and D. L. Schacter (2007). Remembering the past and imagining the future: Common and distinct neural substrates during event construction and elaboration. Neuropsychologia, 45, 1363-1377.
Baron, R. M. and D. A. Kenny (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Baumeister, R. F. and K. D. Vohs (2005). Handbook of self-regulation research. New York:Guilford.
Baumeister, R. F., and K. D. Vohs (2007). Self-Regulation, ego depletion, and motivation. Social and Personality Psychology Compass, 1(1), 115-128.
Bembemutty, H. and S. A. Karabenick (1998). Academic delay of gratification. Learning and Individual Differences, 10(4), 329-346.
Bembemutty, H. and S. A. Karabenick (2004).Inherent association between academic delay of gratification, future time perspective, and self-regulated learning: Effects of time perspective on student motivation. Educational Psychology Review, 16(1), 35-57.
Boyer, P. (2008). Evolutionary economics of mental time travel?. Trends in Cognitive Sciences, 12, 219-224.
Cooke, A. J., T. Meyvis and A. Schwartz (2001). Avoiding future regret in purchase timing decisions. Journal of Consumer Research, 27, 447-459.
Ein-Gar, D., J. Goldenberg and L. Sagiv (2012). The role of consumer self-control in the consumption of virtue products. International Journal of Research in Marketing, 29(2), 123-133.
Escalas, J. E. and M. F. Luce (2003). Process versus outcome thought focus and advertising. Journal of Consumer Psychology, 13(3), 246-254.
Escalas, J. E. and M. F. Luce (2004). Understanding the effects of process-focused vs. outcome-focused thought in response to advertising. Journal of Consumer Research, 31(2), 274-285.
Fishbach, A., R. S. Friedman and A. W. Kruglanski (2003). Leading us not into temptation: momentary allurements elicit overriding goal activation. Journal of Personality and Social Psychology, 84(2), 296-309.
Fishbach, A. and Y. Zhang (2008). Together or apart: when goals and temptations complement versus compete. Journal of Personality and Social Psychology, 94(4), 547-559.
Freitas, A. L., P. M. Gollwitzer and Y. Trope (2004). The influence of abstract and concrete mind sets on anticipating and guiding others’self-regulatory efforts. Journal of Experimental Social Psychology, 40, 739-752.
Fujita, K., Y. Trope, N. Liberman and M. Levin-Sagi (2006). Construal levels and self-control. Journal of Personality and Social Psychology, 90(3), 351-367.
Gilbert, D. T. and T. D. Wilson (2007). Prospection: Experiencing the future, Science, 317, 1351-1354.
Goerke, M., J. Möller, S. Schulz-Hardt, U. Napiersky and D. Frey (2004). “It's not my faults-but only I can change it”:counterfactual and prefactual thoughts of managers. Journal of Applied Psychology, 89(2), 279-292.
Grasmick, H., C. Tittle, R. Bursick and B. Arneklev (1993). Testing the core empirical implications of gottfredson and hirschi's general theory of crime. Journal of Research in Crime and Delinquency, 30, 5-29.
Hayes, A. F (2012). Process: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling, Manuscript submitted for publication.
Hofmann, W., M. Friese and F. Strack (2009). Impulse and self-control from a dual-systems perspective. Perspectives on Psychological Science, 4, 162-176.
Inman, J. J. (2007). Regret regulation:Disentangling self-reproach from learning.Journal of Consumer Psychology, 17(1), 19-24.
Kanfer, F. H. (1977) The many faces of self-control, or behavior modification changes its focus, in P. B. Stuart(Ed.), Behavior Self-Management, NY:Brunner/Mazel, 1-48.
Leventhal, H. and L. Cameron (1987). Behavioral theories and the problem of compliance. Patient Education and Counseling, 10, 117-138.
Macrae, C. N., B. M. Christian, M. Golubickis, M. Karanasiou, L. Troksiarova, D. L. McNamara, and L. K. Miles (2014). When do I wear me out? Mental simulation and the diminution of self-control. Journal of Experimental Psychology:General, 143(4), 1755-1764.
McCullough, Michael E. and B. L. B. Willoughby (2009). Religion, self-regulation, and selfcontrol:Associations, explanations, and implications. Psychological Bulletin, 135(1), 69-93.
Mukhopadhyay, A., J. Sengupta, and S. Ramanathan (2008). Recalling past temptations: An information processing perspective on the dynamics of self control. Journal of Consumer Research, 35(4), 586-599.
Oettingen, G. and D. Mayer (2002). The motivating function of thinking about the future: Expectations versus fantasies. Journal of Personality and Social Psychology, 83(5), 1198-1212.
Pham, L. B. and S. E. Taylor (1999) From thought to action: Effects of process versus outcome-based mental simulations on performance. Personality and Social Psychology Bulletin, 25, 250-260.
Suddendorf, T., and M. C. Corballis (2007). The evolution of foresight: What is mental time travel and is it unique to humans?. Behavioral and Brain Sciences, 30, 299-313.
Taylor, S. E. and S. K. Schneider (1989). Coping and the simulation of events. Social Cognition, 7(2), 174-184.
Taylor, S. E., L. B. Pham, I. D. Rivkin and D. A. Armor (1998). Harnessing the imagination:Mental simulation, self-regulation and coping. American Psychologist, 53(2), 429-439.
Thompson, D. V., R. W. Hamilton and P. K. Petrova (2009). When mental simulation hinders behaviors: The effects of processoriented thinking on decision difficulty and performance. Journal of Consumer Research, 36(4), 562-574.
Trope, Y., and A. Fishbach (2000). Counteractive self-control in overcoming temptation. Journal of personality and social psychology, 79(4), 493-506.
Wertenbroch, Klaus (1998). Consumption selfcontrol by rationing purchase quantities of virtue and vice. Marketing Science, 17(4), 317-337.
Sheth, J. N. and A. Parvatlyar (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of marketing Science, 23(4), 255-271.
Zhao, M., S. Hoeffler & G. Zauberman (2007). Mental simulation and preference consistency over time: The role of process versus outcome-focused. Journal of Marketing Research, 44(3), 379-388.
Zeelenberg, M. and R. Pieters (2007). A Theory of Regret Regulation 1.1. Journal of Consumer Psychology, 17(1), 29-35.
Zeelenberg, M., W. W. van Dijk, J. Van der Pligt, A. S. R. Manstead, P. Van Empelen and D. Reinderman (1998). Emotional reactions to the outcomes of decisions: The role of counterfactual thought in the experience of regret and disappointment. Organizational Behavior and Human Decision Processes, 75, 117-141.