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ISSN : 1229-8778
The purpose of this study is to examine which difference there is in consumer affect(dejection & agitation-related affect and the cheerfulness & quiescence-related affect) depending on task performance feedback in success vs. failure, by combining the chronic regulatory focus, which an individual has chronically, with the situational regulatory focus, which can be decided by a momentary goal. As results of the experiment, the main effect of the task performance feedback was indicated in common. The level in dejection-related affect and agitation-related affect was significantly higher in the condition of feedback with failure than the condition of feedback with success. On the other hand, the cheerfulness-related affect and the quiescence-related affect were indicated to be significantly higher in the case of feedback with success than the case of feedback with failure. Also, it could be known that the influence of the situational regulatory focus is functioning more superiorly in the dejection-related affect, and on the other hand, the chronic regulatory focus is functioning more strongly in the agitation-related affect. Through experiment, it was confirmed that even the cheerfulness-related affect was influenced relatively more by the chronic regulatory focus, but that the correlation between these two regulatory focuses has the effect in the quiescence-related affect.
강혜자 ; 한덕웅, (2005) 자기차이에 따른 우울과 불안의 경험, 한국심리학회지: 건강
한덕웅 ; 나영심, (2005) 자기지침과 조절초점의 불일치가자기정서에 미치는 영향, 한국심리학회지: 건강
조수완, (2007) 부정적 감정과 정보처리유형이 추론에 미치는 영향: 분노와 슬픔을 중심으로,
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