Abstract

This article aims at forming foundation to prescribe study of cultural contents based on practical and productive discussion. Considering character of cultural contents, that covers a wide range of genre, media, and field, I advanced the discussion focused on storytelling. Of course this argument should premise cultural contents' distinction. The various genre of Korean cultural contents have been launched into market successfully, and the basis for creating higher value-added business with one source multi use was set up. It has excellent enjoyer with strong point that they have a correct understanding of cultural contents. Now the strong point is connected to giving shape to the cultural contents to make it more productive and long lasting model. It is necessary to discuss totally, practically and concretely on the basis of academic-industrial cooperation for this arguments. The discussion of storytelling as cultural contents study should be advanced with the total view of following points. 1) strategy to develop original source to secure good quality storytelling. 2) storytelling strategy on how to make secured source into cultural contents effectively. 3) strategy to actualize enjoyment with embodied storytelling and strategy to expand one source multi use. 4) literacy strategy for cultural contents storytelling. The result of above should be researched in the academic-industrial cooperation. When it can be systemized theoretically and logically, it can also secure academic trust and authority. Key Words Korean Cultural Contents, Storytelling, original source, storytelling strategy, enjoyment, one source multi use, literacy, the academic-industrial cooperation