이안 보고스트의 설득적 게임 방법론 연구
A Study on Persuasive Games by Ian Bogost
Abstract
This paper introduces the rhetorical methodology presented in the book "Persuasive Games: The Expressive Power of Video Games" by the game scholar Ian Bogost. The purpose of this study is to examine the possibility of the rhetoric of multimedia and the relation of literature research. Rhetoric does not only function in language-mediated communication, it creates meaning based on various media. Bogost argues that "games are rhetorically effective media to persuade gamers." At this point, rhetoric functions as a strategy to expand the connection between video games and other existing arts. If art such as painting or sculpture tries to persuade through visual rhetoric, video games can persuade the player of procedural rhetoric. Video games are structured spatially throughout the objects they want to express, so that the player can read the messages intended by the developer in the process of navigating spaces. It is his judgment that a video game is not just an entertainment medium, but a new expressive technique is needed in order to secure a new aspect of tension or contact with reality. This paper examines various examples of political games, advergames, and educational games to which such persuasive games are applied. In addition, through the analysis of the situations where rhetoric is applied in video games through these examples, we will examine the implications of rhetoric in a multimedia context.
- keywords
- video games, rhetoric, procedural rhetoric, rhetoric of failure, persuasion, Ian Bogost, serious games, 비디오 게임, 수사학, 절차적 수사학, 실패의 수사학, 설득, 이안 보고스트, 기능성 게임
참고문헌
Ian Bogost, Persuasive Games: The Expressive Power of Video Games, Cambridge: The MIT Press, 2007.
김욱동, 『수사학이란 무엇인가』, 민음사, 2002.
윤형섭·이대웅, ｢기능 게임에 관한 연구｣, 『自然科學硏究』, 상명대학교 자연과학연구소, 1999, 128-140쪽.
이정엽, 『인디게임』, 커뮤니케이션북스, 2015.
이정엽, ｢인지서사학 관점에서 본 게임학 연구: <스탠리 패러블>을 중심으로｣, 『한민족어문학』 제71호, 한민족어문학회, 2015, 511-536쪽.
제임스 뉴먼, 『비디오 게임』, 박근서 외 옮김, 커뮤니케이션북스, 2008.
Ian Bogost, Unit Operation: An Approach to Video Game Criticism, Cambridge: The MIT Press, 2006.
Ian Bogost, Racing the Beam: The Atari Video Computer System, Cambridge: The MIT Press, 2009.
Ian Bogost, How to Do Things with Video Games, Univ Of Minnesota Press, 2011.
Ian Bogost, Newsgames: Journalism at Play, Cambridge: The MIT Press, 2012.
Ian Bogost, 10 PRINT CHR$(205.5+RND(1)); : GOTO 10, Cambridge: The MIT Press, 2012.
Ian Bogost, Alien Phenomenology, or What It’s Like to Be a Thing, Univ Of Minnesota Press, 2012.
Ian Bogost, The Geek's Chihuahua: Living with Apple, Univ Of Minnesota Press, 2015.
Ian Bogost, How to Talk about Videogames, Univ Of Minnesota Press, 2015.
Ian Bogost, “Why Gamification is Bullshit”, The Gameful World: Approaches, Issues, Applications, Cambridge: The MIT Press, 2015.
Ian Bogost, Play Anything: The Pleasure of Limits, the Uses of Boredom, and the Secret of Games, Basic Books, 2016.
Ricardo Rosas et al., “Beyond Nintendo: design and assessment of educational video games for first and second grade students”, Computers & Education Vol.40 No.1, 2003, PP.71-94.
Richard Bartle, Designing Virtual Worlds, New Riders, 2003.
Markku Eskelinen, “Towards Computer Game Studies”, ed. by Noah Wardrip-Fruin and Pat Harrigan, First Person: New Media as Story, Performance, and Game, Cambridge: The MIT Press, 2004, PP.175-183.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수