Abstract

This paper examined the magazine the magazine in the context of the 1950s. The magazine 'Huimang(Hope)' is an expression that encompasses Huimang(Hope) with Weekly Huimang(Hope). I combined these two magazines and referred to them collectively as 'Huimang(Hope)' because they were different from produced by Hope Publishing Company the other magazines. In this paper, I approached the magazine 'Huimang(Hope)' in a contemporary context and meaning, specifically focusing on Huimang(Hope) which was launched in July 1951 and Weekly Huimang(Hope), based on the explanatory code of the postwar regime. The postwar regime is the term I assume to refer to the articulation and connection that led to 'a quasi-state of war-war-postwar'. The postwar regime is also a concept that signifies the particularity of Korean society in the 1950s, which was undergoing a time lag in comparison with neighboring Japan, a colonial ruler and defeated nation, which declared in 1955 that "the postwar period is over". The postwar regime of the 1950s intertwined the global Cold War with the regional postwar being a time lag, anti-communism, reconstruction discourses, and the governance of aid and censorship which created contradictions and tensions by pursuit of profits of publishing capital. The central point of Chapters 1 and 2 was that the transformation and renewal of Huimang(Hope), which has been regarded as a representative mass entertainment magazine, should be examined in relation to the postwar regime. Despite the fact that the magazine 'Huimang(Hope)' was published throughout the 1950s, it has not been thoroughly reviewed due to its limited accessibility. In chapter 3, the arrangement of the corners and the contents of the articles were examined based on the discussions presented in Chapters 1 and 2. The criticism of Shin Namcheol's "Americanism of life style" in North Korea focused on Huimang(Hope) with Shintaeyan and Yeosunggye(Woman World) as notorious magazines. The Huimang(Hope) was labeled as an active distributor of the "Americanism of life style" from North Korea because it stimulated the enthusiasm and desire for the Americanism of its readers. However it also mediated and exhibited female sexuality as postwar issues caused by the presence of the US Armed Forces and Army base in Korea, which was expanded for the war. In Chapter 3, I found that the magazine 'Huimang(Hope)' similar to other popular magazines used a media strategy in which the rapid Americanism of postwar Korean society divided the negativity of the subculture that was associated with excess of female sexuality into the high culture of so-called intellectuals and power elites. In Chapter 4, I concluded that this transformational aspect of the magazine 'Huimang(Hope)' was a way of existence of the popular magazines in the 1950s associated with the postwar regime.