Abstract

The purpose of this study is to make suggestions on the activities and operations of the National Archives of Korea’s (NAK) Nara Archives Netti supporters, whose ultimate objective is to promote NAK. Data were collected about supporters’ online and off-line activities through the NAK website and supporters’ official Naver Cafe entries from 2016 to 2020. Furthermore, the cases of the U.S. National Archives and Records Administration’s (NARA) Citizen Archivist Dashboard and the National Archives of Australia’s (NAA) Hive were also studied. Based on the results, suggestions on the necessary changes or additions to the online/off-line activities of operations by NAK were made as follows: 1) ensuring the differentiation of posts, 2) using appropriate tags and selecting various ones, 3) giving active feedback from managers and other supporters, 4) encouraging creative promotional materials, 5) operating educational programs, 6) giving incentives based on detailed and clear criteria, 7) promoting to raise awareness of supporters, and 8) promoting through the NAK website. By adopting the above suggestions made by this study, the promotional purpose of NAK’s supporters will be achieved.