.png){kind=logo}
ISSN : 1229-8778
This study aims to find out the influence of beauty on one's overall life. To examine the power of beauty, we used projective still-photo technique for survey questionnaire. The results show that people think and infer that beautiful people are more satisfactory on overall life than less beautiful ones. Also the “power of beauty” have influence on evaluation of personal characters, family life, business life and leisure life. In contrast, participants did not think that beautiful person have better economic, social and political ability. Beautiful appearance influence on intellectual ability, business and occupational ability, economic ability, and relationship ability mostly. Furthermore, Beauty can be regarded as exerting power more on man than women in most of the three domains: Individual characteristics (innate personal characters), personal life (family, business, and leisure life), and public life (economic, social, and political life). Especially, man's beauty have an effects on his ability most of all life domain, buth woman's beauty have an limited effects on personal characteristics, and private life domain. Current research is meaningful in synthetically and systematically finding out the influence of beauty which is prevailing in this society, and extracting unconscious thoughts of individuals therefore ascertaining unconscious and in-depth psychological background of the power of beauty.
Economic Forum. http://info.hktdc.com/econforum /tdc/tdc050801.htm
NPD group report. http://www.npd.com/press/ releases/press_070814.html
동아출판사 (1994). 새국어사전.
문화일보. 2004. 1. 14.
조선일보. 2002. 12. 10.
문경덕 (2003). 현대 한국 사회에서의 날씬함의 ‘컬트화’: ‘다이어트 장애자’들의 몸 프로젝트를 중심으로. 서울대학교 대학원 인류학 석사학위 논문.
박은아 (2003a). 신체존중감이 주관적 안녕감에 미치는 영향에 관한 비교문화 연구: 한국과 미국 여대생을 대상으로. 한국심리학회지: 일반, 22(2), 35-56.
박은아 (2003b). 화장의 심리사회적 의미: ‘보여주기’의 미학. 한국심리학회지: 소비자․광고, 4(2), 105-127.
박은아, 우석봉 (2006). 한국인, 우리들의 소비 트렌드 보고서. 광고정보, 300. 80-83.
성영신, 박은아, 우석봉 (1999). 광고에 나타난 신체가치관 연구. 광고연구, 43, 29-55.
윤태일 (2004). 여성의 날씬한 몸에 관한 미디어 담론 분석. 언론학보, 48(4), 5-30.
이승희, N. Rudd, 김재숙 (2001). 한미 여성의 이상적 미(美), 바디이미지와 외모행동에 관한 연구. 한국의류학회지, 25(5), 969- 980.
임인숙 (2004). 다이어트의 사회문화적 환경: 여대생의 외모차별 경험과 대중매체의 몸 이미지 수용도를 중심으로. 한국사회학, 38(2), 165-187.
조남국, 이재윤 (1989). 군지휘관의 권력유형에 관한 연구. 한국심리학회지: 산업및조직, 4(1), 115-131.
한미정 (2000). 신체이미지 관련 TV 메시지의 처리방식이 여대생의 신체만족감과 다이어트 행동에 미치는 영향에 관한 연구. 한국방송학보, 14(3), 291-317.
Bar-Tal, D., & Saxe, L. (1976). Perceptions of similarly and dissimilarly attractive couples and individuals. Journal of Personality and Social Psychology, 33, 772-781.
Barocas, R. & Karoly, P. (1972). Effects of physical appearance on social responsiveness. Psychological Reports, 31, 495-500.
Benson, P. L., Karabenick, S. A., & Lerner, R. M. (1976). Pretty pleases: The effects of physical attractiveness, race, and sexon receiving help. Journal of Experimental Social Psychology, 12, 409-415.
Brownmiller, S. (1984). Femininity, London: Paladin, Grafton Books.
Berscheid. E., Walster. E., & Bohrnstedt. G. (1973). Body image: The happy american body: A survey report. Psychology Today, 7, 119-131.
Bloch, P. H., & Richins, M. L. (1992). “You look mahvelous”: The pursuit of beauty and the marketing concept. Psychology & Marketing, 9(1), 3-15.
Cash, T. F. & Kilcullen, R. (1985). The aye of the beholder: Susceptibility to sexism and beautism in evaluation of managerial applicants. Journal of Applied Social Psychology, 15, 591-605.
Cesare, S. J. (1996). Subjective judgment and the selection interview: A Methodological Review. Public Personnel Management, 25, 291-306.
Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37, 1387-1397.
Deaux, K. & LaFrance,, M. (1998). Gender. In D. Gilvert, S. Fiske, & G. Lindzey(Eds.), The gandbook of social psychology (4th edition) (pp. 788-827). NY: The McGraw-Hill Co.
Dessler, G. (1980). Human Behavior: Improving performance at work. Reston, Virginia: Prentice -Hall.
Diener, E. (1984). Subjective well-being. Psychological Bulletin, 95, 542-575.
Eagly, A. H., Ashmore, R. D., Makhijani, M. G., & Longo, L. C. (1991). What is beautiful is good, but ...: A meta-analytic review of research on the physical attractiveness stereotype. Psychological Bulletin, 110, 109-128.
Etcoff, N. (2000). Survival of the prettiest: The science of beauty. New York: Doubleday.
Etzioni, A (1961). Complex Organization. New York: Free Press.
Franzoi, S. L., & Shields, S. A. (1984). The Body-Esteem Scale: Multidimensional structure and sex differences in a college population. Journal of Personality Assessment, 48, 173-178.
Freedman, R. J. (1986). Beauty bound. MA: Lexington Books.
French, J. R. P., & Raven, B. H. (1959). The bases of social power. In D. Cartwright (Ed.). Studies in social power. 150-167. Ann Arbor, Mi: Institute for Social Research.
Gordon, W & Langmaid, R. (1988). Qualitative Market Research. aldershot. gower.
Hatfield, E., & Sprecher, S. (1986). Mirror Mirror: The importance of looks in everyday life. Albany: State University of New York Press.
Hunsaker, P. L., & Cook, C. W. (1986). Mannaging Organizational Behavior. Reding, Massachusetts: Addison Wesley.
Johnson, Kim K. P., & Lennon, S. (1999). Appearance and social power. In Johnson & Lennnon (Eds.), Appearance and Power. Berg.
Jackson, L. A., Sullivan, L. A., & Hymes, J. (1987). Gender, gender role, and physical appearance. Journal of Psychology, 121, 51-56.
Kaiser, S. B. (1990). The Social Psychology of Clothing: Symbolic appearance in context (2nd ed.) N.Y: Macmillan
Kahle, L. R. & P. M. Homer (1990). Source expertise, time of source identification, and involvement in persuasion: An elaboration processing perspective. Journal of Advertising, 19(1), 30-40.
Kamins, M. A. & K. Gupta (1994). Congruence between spokesperson and product congruency: A schema theory interpretation. Psychology & Marketing, 11(6), 569-586.
Karraker, K. H. (1986). Adult attention to infants in a newborn nursery. Nursing Research, 35, 358-363.
Keppel, G. (1991). Design and Analysis: A Researcher's Handbook. Prentice Hall.
La Freniere, P., & Charlesworth. W. R. (1983). Dominance, attention, and affiliation in a preschool group: A nine-month longitudinal study. Ethology and Sociobiology, 4, 55-67.
Landy, D., & Sigall, H. (1974). Beauty is talent: Task evaluation as a function of the performer's physical attractiveness. Journal of Personality and Social Psychology, 29, 299-304.
Langlois, J. H., Kalakanis. L., Rubenstein. A. J., Larson. A., Hallam. M., & Smoot M. (2000). Maxims or myths of beauty? A meta-analytic and theoretical review. Psychological Bulletin, 126, 390-423.
Loudon, D. I. & Della Bitta, A. J. (1993). consumer behaviour: concepts and application. New York. mcgraw-hill.
Luxen, M. F., & Vijver, F. J. R. (2006). Facial attractiveness, sexual selection, and personnel selection: when evolved preferences matter. Journal of Organizational Behavior, 27(2), 241-255.
Miller, A. G. (1970). Role of Physical attractiveness in impression formation. Phychonomic Science, 19(4), 241-243.
Organ, D. W., & Bateman, T. (1986). Organization behavior: An applied psychology approach(3rd ed.). Texas: Business Publications.
Pallak, S. R. (1983). Salience of a communicator’s physical attractiveness and persuasion: A heuristic versus systematic processing interpretation. Social cognition, 2, 156-168.
Rudd, N. A. & Lennon, S. J. (1999). Social power and appearance management among women. In K. K. P. Johnson & S. J. Lennon (Eds.), Appearance and Power. New York: Berg
Sigall, H., & Landy, D. (1973). Radiating beauty: Effects of having a physically attractive partner on person perception. Journal of Personality and Social Psychology, 28, 218-224.
Solomon, M., Ashmore, R. & Longo, L. C. (1992). The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising. Journal of Advertising, 21(4), 23-34.
Yukl, G. A. (1981). Leadership in Organizations. Englewood Cliffs, N, J.: Prentice-Hall.
Walster, E., Aronson, V., Abrahams, D., & Rottman, L. (1966). Importance of physical attractiveness in dating behavior. Journal of Personality and Social Psychology, 4(5),
Webb, J. R. (1992). Understanding and Designing Marketing Research. London. Academic press.
Zebrowitz, L. A., Hall, J. A., Murphy, N. A., & Rhodes, G. (2002). Looking smart and looking good: Facial cues to intelligence and their origins. Personality and Social Psychology Bulletin, 28, 238-249.