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The Consumer’s Aesthetic Seeking Tendency Scale: Development and validation

Abstract

Consumer’s Aesthetic Seeking Tendency(CAST) is the cognitive and emotional-behavioral feature to consume according to the aesthetic of product design. The purposes of this study are to develop and examine validation of consumer’s aesthetic seeking tendency scale. Results suggest that CAST scale has acceptable level of reliability and validity as a tool.

keywords
Consumer’s Aesthetic Seeking Tendency, Aesthetic, tendency, CAST, scale development, validation

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