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ISSN : 1229-8778
In this study, the main purpose is to identify the agreement or consistency between product user’s quality judgement values and quality judgment values based on use-generated reviews in the blog. The second purpose of this paper is to capture the judgement policy used in the judgement process. For these purposes, an experiment was conducted. The judgement values based on 60 cue profiles were highly correlated with product users' judgment values. Consumers used the 3 cues out of 13 to form a judgment policy. The cues of products photos such as images of product packages, scene of using products, and detail images were most weighed cues for judges. Lens model has an analytical power in the blog ecology and quality judgment.
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