.png){kind=logo}
ISSN : 1229-8778
In this study, the main purpose is to identify the agreement or consistency between product user’s quality judgement values and quality judgment values based on use-generated reviews in the blog. The second purpose of this paper is to capture the judgement policy used in the judgement process. For these purposes, an experiment was conducted. The judgement values based on 60 cue profiles were highly correlated with product users' judgment values. Consumers used the 3 cues out of 13 to form a judgment policy. The cues of products photos such as images of product packages, scene of using products, and detail images were most weighed cues for judges. Lens model has an analytical power in the blog ecology and quality judgment.
김윤애, 박현순 (2008). 메시지 제시형태(광고, 퍼블리시티, 블로그)에 따른 설득효과 차이: 설득지식모델을 적용하여. 한국언론학보, 52(5), 130-159.
김화동 (2010), 인터넷 쇼핑 구매결정시 사용후기의 내용방향성 형태별 수용도에 관한 연구: 제품관여도 및 위험 지각정도에 따른 구매상황을 중심으로. 한국심리학회지: 소비자․광고, 11(3), 579-597.
심준섭 (2006). 정책과정에 대한 판단분석기법의 적용에 관한 연구. 한국정책과학학회보, 10(4), 345-376.
안서원 (1999). 실체험을 통한 소비자의 선호도 학습. 한국심리학회지: 산업․조직, 12(2), 79-90.
Back, M. D., Schmukle, C. S., & Egloff, B. (2008). How extraverted is honey.bunny77 @hotmail.de? Inffering personality from e-mail address. Journal of Research in Personality, 42, 1116-1122.
Bélisle, J. F., & Bodur, H. O. (2010). Avatars as information: Perception of consumers based on their avatars in virtual worlds. Psychology & Marketing, 27(8), 741-764.
Bernieri, J. F., Gillis, S. J., Davis, M. J., & Grahe, E. J. (1996). Dyad rapport and the accuracy of its judgment across situations: A lens model analysis. Journal of Personality and Social Psychology, 71(1), 110-129.
Blood, R. (2002). The weblog handbook: Practical advice on creating and maintaing your blog. Perseus Book Group.
Bunswik, E. (1952). The conceptual framework of psychology. Chicago: University of Chicago Press.
Bunswik, E. (1956). Perception and the representative design of psychological experiments. Berkeley: University of California Press.
Carmichael, J., & Helwig, S. (2006). Corporate weblogging best practices: A guide for enterprise seeking to leverage corporate blogs. UWE-business Consortium, University of Wisconsin-Madison, 13. 02.
Chevalier, J., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews, Journal of Marketing Research, 43, 345-354.
Cooksey, R. W. (1996a). Judgment analysis: Theory, method, and applications. Bingley (UK): Emerald Group Publishing Limited.
Cooksey, R. W. (1996b). The Methodology of Social Judgment Theory. Thinking and Reasoning, 2(2/3), 141-173.
Cooksey, R. W., & Freebody, P. (1985). Generalized multivariate lens model analysis for complex human inference tasks. Organizational Behavior and Human Decision Processes, 35, 46-72.
Dudycha, A. L., & Naylor, J. C. (1966). The effect of variations in the cue R matrix upon the obtained policy equation of judges. Educational and Psychological Measurement, 26, 583-603.
Earle, T. C., & Cvetkovich, G. (1988). Risk judgment, risk communication, and conflict management. In B. Brehmer & C. R. B Joyce (Eds.), Human Judgment: the SJT view Amsterdam: North-Holland Elsevier. 361-400.
Hammond, K. R. (1955). Probabilistic functioning and clinical method. Psychological Review, 62, 255-262.
Hammond, K. R. (1966). Probabilistic functionalism: Egon Brunswik's integration of the history, theory, and method of psychology. In K.R. Hammond (Ed.), The psychology of Egon Brunswik. New York: Holt Rinehart & Winston, 15-80.
Hammond, K. R., & Adelman, L. (1978). Science, values and human judgment. In H. K(Ed.), Judgment and decision in public policy formation. Boulder, Co.: Westview Press. 119-141.
Hammond, K. R., Hursch, C. J., & Todd, F. J. (1964). Analyzing the components of clinical inference. Psychological Review, 71, 438-456.
Hammond, K. R., & Smith, T. H. (1975). Judgments concerning the future academic goals of the university colorado. Boulder, CO: Center of Research on Judgment and Policy.
Hammond K. R., Stewart, T. R., Brehmer, B., & Steinmann, D. O. (1975). Social Judgment Theory. In M. F. Kaplan & S. Schwartz (Eds.), Human Judgment and Decision Processes ): New York: Academic Press, Inc. 271-312.
Hammond, K. R., & Summers, D. A. (1972). Cognitive control. Psychological Review, 79, 58-67.
Hursch, C. J., Hammond, K. R., & Hursch, J. L. (1964). Some methodological considerations in multiple-cue probablility studies. Psychological Review, 71, 42-60.
Küfner, A. C. P., Back D. M., Nestler, S., & Egolff, B. (2010). Tell md a story and I will tell you who you are! Lens model analyses of personality and creative writing. Journal of Research in Personality, 44, 427-435.
Li, J., & Zhan, L. (2011). Online persuation: How the written word drives WOM evidence from consumer-generated product reviews. Journal of Advertising Research, 51(1), 239-257.
Parkin, J. (1993). Judging plans and projects: Analysis and public participation in the evaluation process. Sydney: Avebury.
Philport, J. C., & Arbittier, J. (1997). Advertising: Brand communications styles in established media and the internet. Journal of Advertising Research, 37(2), 68-76.
Resnik, A., & Stern, L. B. (1977). An analysis of information content in television advertising. Journal of Marketing, 41(1), 50-53.
Rossiter, J. R., & Bellman, S. (1999). A proposed model for explaining and measuring web ad effectiveness. Journal of Current Issues and Research in Advertising, 21(1), 13-15.
Roose, E. J., & Doherty, E. M. (1976). Judgment theory applied to the selection of life insurance salesmen. Organizational Behavior and Human Performance, 16, 231-249.
Selley R. T. (1984). Brunswik's lens model: A review and extension to consumer research. Advances in Consumer Research, 11, 103-108.
Seong, Y. H., & Nam, C. S. (2008). Capturing judgment policy on customers' creditworthiness: A lens model and SDT approach. International Journal of Industrial Ergonomics, 38, 593-600.
Slovic, P., Rorer, L. G., & Hoffman, P. J. (1971). Analyzing the use of diagnostic drugs. Investigative Radiology, 6, 18-26.
Smith, D. G., & Wigton, R. S. (1988). Research in medical ethics: The role of social judgment theory. In B. Brehmer & C. R. B Joyce (Eds.), Human Judgment: the SJT view Amsterdam: North-Holland Elsevier. 427-442
Stewart, T. R, (1988). Judgment analysis: Procedures. In B. Brehmer & C. R. B. Joyce (Eds.), Human Judgment: the SJT view North-Holland: Elsevier. 41-74.
Tucker, L. R. (1964). A suggested alternative formulation in the developments by Hursch, Hammond, and Hursch, and by Hammond, Hursch, and Todd. Psychological Review, 71, 528-530.
Zhu, F., & Zhang, X. (2010) Impact of online consumer reviewson sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74, 133-148