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렌즈모델은 사회판단이론의 개념적인 분석틀로 특정한 생태환경에서 형성되는 인간의 판단과정을 연구하는데 분석적인 힘을 갖고 있다. 연구결과, 판단자는 실제 제품사용자가 제품을 사용한 경험을 게시한 60개의 판단프로필을 제공받았으며 60개의 판단프로필에서 그들이 내린 판단은 실제 블로거가 제품사용 후 내린 판단과 높은 상관을 보였다. 또한 판단자의 판단모델은 제품포장, 사용장면, 세밀한 제품사진, 제품로고나 이미지 등 제품을 실제로 사용한 사진이미지에 가장 큰 가중치를 두었다. 한편 블로그의 제품사용후기를 통해 제품품질을 판단하는데 있어 소비자는 높은 지식수준을 보였다.
In this study, the main purpose is to identify the agreement or consistency between product user’s quality judgement values and quality judgment values based on use-generated reviews in the blog. The second purpose of this paper is to capture the judgement policy used in the judgement process. For these purposes, an experiment was conducted. The judgement values based on 60 cue profiles were highly correlated with product users' judgment values. Consumers used the 3 cues out of 13 to form a judgment policy. The cues of products photos such as images of product packages, scene of using products, and detail images were most weighed cues for judges. Lens model has an analytical power in the blog ecology and quality judgment.
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