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ISSN : 1229-8778
The amount of information exposed to people has been maximized as it has changed from viewing newspapers in print to viewing online news articles. Therefore, this study compared the selective exposure with the attitude polarization according to the attitude strength and the task absence or presence when people process information. The results about selective exposure and attitude polarization by task(presence/absence) and attitude strength(strong group/weak group) for 32 students are as follow. First, in no task condition, people whose attitude strength were strong looked information they agreed more and frequently. Second, in no task condition, people whose attitude strength were strong memorized information they agreed more. Third, because selective exposure affected attitude polarization, people whose attitude strength were strong depolarized into their prior attitude but people whose attitude strength were weak polarized into their prior attitude. These results mean in no task condition people whose attitude strength are strong tend to look information they agree more and frequently, and memorize well. Moreover, selective exposure affected attitude polarization, therefore people whose attitude strength were weak polarized into their prior attitude, but people whose attitude strength were strong depolarized into their prior attitude. By comparing selective exposure and attitude polarization by attitude strength and task in online news ecosystem, theoretical and practical implications were discussed at the end.
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