open access
메뉴.png){kind=logo}
open access
메뉴
ISSN : 1229-8778
The amount of information exposed to people has been maximized as it has changed from viewing newspapers in print to viewing online news articles. Therefore, this study compared the selective exposure with the attitude polarization according to the attitude strength and the task absence or presence when people process information. The results about selective exposure and attitude polarization by task(presence/absence) and attitude strength(strong group/weak group) for 32 students are as follow. First, in no task condition, people whose attitude strength were strong looked information they agreed more and frequently. Second, in no task condition, people whose attitude strength were strong memorized information they agreed more. Third, because selective exposure affected attitude polarization, people whose attitude strength were strong depolarized into their prior attitude but people whose attitude strength were weak polarized into their prior attitude. These results mean in no task condition people whose attitude strength are strong tend to look information they agree more and frequently, and memorize well. Moreover, selective exposure affected attitude polarization, therefore people whose attitude strength were weak polarized into their prior attitude, but people whose attitude strength were strong depolarized into their prior attitude. By comparing selective exposure and attitude polarization by attitude strength and task in online news ecosystem, theoretical and practical implications were discussed at the end.
김민정, 진홍근 (2013). 광고 혼잡도와 광고 회피 유형에 따른 인터넷 팝업 광고의 기억 효과 연구. 한국언론학보, 57(6), 552- 579
김지호, 송미란, 김재휘 (2008). 복잡한 시각환경 속에서 소비자는 무엇을 보는가: 자극에 대한 관여의 효과를 중심으로. 한국광고홍보학보(구 한국광고학보), 10(2), 66-97.
나은영 (2012). SNS 중이용자와 경이용자의 현실인식 차이. 한국심리학회지: 사회 및 성격, 26(3), 63-84.
노정규, 민 영 (2012). 정치 정보에 대한 선택적 노출이 태도 극화에 미치는 효과. 한국언론학보, 56(2), 226-248.
박광순, 안종묵 (2006). 포털사이트 프론트 (front) 페이지 뉴스의 특성에 관한 연구. 한국언론학보, 50(6), 199-226.
반현, 권영순 (2007). 포털 뉴스와 기존 뉴스 매체의 이용행위에 대한 상관관계성 연구. 한국언론학보, 51(1), 399-426.
오미영 (2011). 인터넷 여론과 소통의 집단 극화 (極化). 현상과인식, 35(3), 39-58.
오수정 (2004). 포털뉴스 서비스 현황과 정망: 외형은 확대 저널리즘에 대한 고민은 적어.「신문과 방송」. 통권 403호, 54~58.
이상신 (2013). 18 대 대선과 태도극화. 한국정당학회보, 12(1), 217-242.
임종원, 김재일, 홍성태, 이유재 (2002). 소비자.
황유선 (2013). 선택적 노출 행위를 통해 바라본 트위터 공간의 이념적 양극화. 한국언론학보, 57(2), 58-79.
Bang, H., & Wojdynski, B. W. (2016). Tracking users' visual attention and responses to personalized advertising based on task cognitive demand. Computers in Human Behavior, 55, 867-876.
Bennett, W. L., & Iyengar, S. (2008). A new era of minimal effects? The changing foundations of political communication. Journal of Communication, 58(4), 707-731.
Brannon, L. A., Tagler, M. J., & Eagly, A. H. (2007). The moderating role of attitude strength in selective exposure to information. Journal of Experimental Social Psychology, 43(4), 611-617.
Bruno, N., & Cutting, J. E. (1988). Minimodularity and the perception of layout. Journal of Experimental Psychology: General, 117(2), 161.
Bucher, H. J., & Schumacher, P. (2006). The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media. Communications, 31(3), 347-368.
Chipman, K., Hampson, E., & Kimura, D. (2002). A sex difference in reliance on vision during manual sequencing tasks. Neuropsychologia, 40(7), 910-916.
Christen, C. T., Kannaovakun, P., & Gunther, A. C. (2002). Hostile media perceptions: Partisan assessments of press and public during the 1997 United Parcel Service strike. Political Communication, 19(4), 423-436.
Claeys, C., Swinnen, A., & Abeele, P. V. (1995). Consumer's means-end chains for “think” and “feel” products. International Journal of Research in Marketing, 12(3), 193-208.
Dengler, M., & Nitschke, W. (1993). Color stereopsis: a model for depth reversals based on border contrast. Perception & psychophysics, 53(2), 150-156.
Dresp, B., Durand, S., & Grossberg, S. (2002). Depth perception from pairs of overlapping cues in pictorial displays. Spatial Vision, 15(3), 255-276.
Drèze, X., & Hussherr, F. X. (2003). Internet advertising: Is anybody watching?. Journal of interactive marketing, 17(4), 8-23.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
Edward, K., & Edward E. S. (1996). ‘A Disconfirmation Bias in the Evaluation of Arguments,’ Journal of Personality and Social Psychology, 71(1), 5-24.
Festinger, L. (1957). Cognitive dissonance theory. 1989) Primary Prevention of HIV/AIDS: Psychological Approaches. Newbury Park, California, Sage Publications.
Fischer, P., Greitemeyer, T., & Frey, D. (2008). Self-regulation and selective exposure: the impact of depleted self-regulation resources on confirmatory information processing. Journal of personality and social psychology, 94(3), 382.
Frey, D. (1986). Recent research on selective exposure to information. Advances in experimental social psychology, 19, 41-80.
Goldstein, E. B. (2006). Sensation and Perception (Belmont, CA: Thomson Wadsworth).
Graf, J., & Aday, S. (2008). Selective attention to online political information. Journal of Broadcasting & Electronic Media, 52(1), 86-100.
Graham, J. F., Stendardi Jr, E. J., Myers, J. K., & Graham, M. J. (2002). Gender differences in investment strategies: an information processing perspective. International journal of bank marketing, 20(1), 17-26.
Gwizdka, J. (2010). Distribution of cognitive load in web search. Journal of the American Society for Information Science and Technology, 61(11), 2167-2187.
Hart, W., Albarracín, D., Eagly, A. H., Brechan, I., Lindberg, M. J., & Merrill, L. (2009). Feeling validated versus being correct: a meta-analysis of selective exposure to information. Psychological bulletin, 135(4), 555
Hassenzahl, M., Kekez, R., & Burmester, M. (2002, May). The importance of a software’s pragmatic quality depends on usage modes. In Proceedings of the 6th international conference on Work With Display Units (WWDU 2002) (pp. 275-276).
Iyengar, S., & Hahn, K. S. (2009). Red media, blue media: Evidence of ideological selectivity in media use. Journal of Communication, 59(1), 19-39.
Iyengar, S., Hahn, K. S., Krosnick, J. A., & Walker, J. (2008). Selective exposure to campaign communication: The role of anticipated agreement and issue public membership. The Journal of Politics, 70(01), 186-200.
Janiszewski, C. (1988). Preconscious processing effects: The independence of attitude formation and conscious thought. Journal of consumer research, 15(2), 199-209.
Knobloch‐Westerwick, S. (2012). Selective exposure and reinforcement of attitudes and partisanship before a presidential election. Journal of Communication, 62(4), 628-642.
Knobloch‐Westerwick, S., & Meng, J. (2011). Reinforcement of the political self through selective exposure to political messages. Journal of Communication, 61(2), 349-368.
Kobayashi, T. (2010). The Internet as a Tool for Policy Understanding.
Krosnick, J. A., & Petty, R. E. (1995). Attitude strength: An overview. Attitude strength: Antecedents and consequences, 1, 1-24.
Kunda, Z. (1990). The case for motivated reasoning. Psychological bulletin, 108(3), 480.
Lochbuehler, K., Voogd, H., Scholte, R. H., & Engels, R. C. (2011). Attentional bias in smokers: exposure to dynamic smoking cues in contemporary movies. Journal of Psychopharmacology, 25(4), 514-519.
Lord, C. G., Ross, L., & Lepper, M. R. (1979). Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. Journal of personality and social psychology, 37(11), 2098.
Lykins, A. D., Meana, M., & Kambe, G. (2006). Detection of differential viewing patterns to erotic and non-erotic stimuli using eye-tracking methodology. Archives of sexual behavior, 35(5), 569-575.
Matlin, M. W. (1994). Cognition (4th edn).
Mogg, K., Bradley, B. P., Field, M., & De Houwer, J. (2003). Eye movements to smoking‐related pictures in smokers: relationship between attentional biases and implicit and explicit measures of stimulus valence. Addiction, 98(6), 825-836.
Mutz, D. C. (2002). The consequences of cross-cutting networks for political participation. American Journal of Political Science, 838-855.
Nakayama, K., & Silverman, G. H. (1986). Serial and parallel processing of visual feature conjunctions. Nature, 320(6059), 264-265.
Parasuraman, R. (2000). The attentive brain, London: A Bradford Book.
Park, C., & Cho, J. (2013). A Critical Review of Twitter Political Mobilization Effect. Korean Party
Pryor, L. (2002). Some guidelines from one of online news’ walking wounded. Online Journalism Review, 4.
Reed, S. K. (2007). Cognition: theory and applications. seventh edition. CA: Thomson Wadworth.
Rucker, D. D., & Petty, R. E. (2004). When resistance is futile: consequences of failed counterarguing for attitude certainty. Journal of personality and social psychology, 86(2), 219.
Sears, D. O., & Freedman, J. L. (1967). Selective exposure to information: A critical review. Public Opinion Quarterly, 31(2), 194-213.
Sherif, M., & Hovland, C. I. (1961). Social judgment: Assimilation and contrast effects in communication and attitude change.
Stroud, N. J. (2007). Media use and political predispositions: Revisiting the concept of selective exposure. Political Behavior, 30(3), 341∼366.
Taber, C. S., & Lodge, M. (2006). Motivated skepticism in the evaluation of political beliefs. American Journal of Political Science, 50(3), 755-769.
Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of personality and social psychology, 49(3), 577.
Yardi, S., & Boyd, D. (2010). Dynamic debates: An analysis of group polarization over time on twitter. Bulletin of Science, Technology & Society, 30(5), 316-327.
Zanna, M. P., Klosson, E. C., & Darley, J. M. (1976). How Television News Viewers Deal with Facts that Contradict Their Beliefs: A Consistency and Attribution Analysis1. Journal of Applied Social Psychology, 6(2), 159-176.