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ISSN : 1229-8778
This study was conducted to identify how Facebook users’ levels of upward comparison with others and social support by mediating of self-esteem on life satisfaction. A survey was carried out on 1,332 male and female Facebook users in ages ranging from teens to fifties; the participants were residents of Seoul, Busan, Daejeon, Daegu and Gwangju. The study method used structural equation modelling, exploratory factor analysis and confirmatory factor analysis for reliability and validity testing, and hypothesis testing. The results showed that user’s upward comparison with others and social support had a significant effect on life satisfaction, and therefore Hypotheses 1 and 2 were supported. Hypothesis 3 and 4 suggesting user’s upward comparison with others and social support would effect on life satisfaction via self-esteem as an mediating variable were also supported. The results of this study are as follows. First, when Facebook users upward compare themselves with others, it lowers their self-esteem which in turn reduces their life satisfaction. In addition, when users have social support, they will have better self-esteem, which leads to higher life satisfaction. Finally, the implications, discussions and limitations of this study are presented.
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