- E-ISSN2288-7709
- KCI
10권 2호
초록
Abstract
Purpose: The findings are expected to be used as basic data for policy establishment for systematic support and upbringing of small and medium-sized suppliers through the current status and characteristics of the industrial structure of the MRO consumable materials industry as a whole and the market trend. Research design, data, and methodology: This survey is conducted in 2019 mainly for companies that operate consumable materials delivery business, and the survey size is about 25,000 in advance (selected) and about 2,000 in the main survey. Using cluster analysis and multidimensional scaling, we derive the visualization of the homogeneous grouping of cases and the relationship structure between them. Results: Based on the attributes of reason for not having an online trading system, it is classified into three and four clusters for industry and company size, respectively, and the feature and pattern of each individual can be are relatively evaluated and visualized. Conclusions: Small and medium-sized consumable material suppliers specialize in products rather than fierce pricing strategies or external expansion strategies and it is more effective to establish a plan to promote the growth of both large and small enterprises through cooperation with large corporations.
초록
Abstract
Purpose: This study explores the effect of employee's growth needs strength on counterproductive work behaviors. Perceived job insecurity was also examined as a moderating variable on the relationship between the two variables. Research Design, data and methodology: This study collected 108 data samples from working individuals from South Korea. The Exploratory Factor Analysis (EFA) and the hierarchical regression analysis were used to analyze the data. Hierarchical regression analysis was performed using SPSS 24.0. Results: Our research results indicated that employee's growth needs strength has a negative effect on counterproductive work behaviors. Perceived job insecurity moderates the relationship between the two variables. Conclusions: Organizations should focus on creating growth opportunities for employees, since facilitating employee's growth need strength will counteract the desire to engage in behaviors that can be detrimental to the organization. and its members.
초록
Abstract
Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.
