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Knowledge Exchange Activities and Performances in Software Industry Clusters: Focus on Firm Size Effect

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2022, v.10 no.6, pp.9-16
https://doi.org/https://doi.org/10.20482/jemm.2022.10.6.9
CHO, Sung Eui (Department of MIS, College of Business Administration, Gyeongsang National University)
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Abstract

Purpose: This research investigates the differences in knowledge exchange activities and performances between startups and large companies in software industry clusters. Research design, data, and methodology: Six independent factors of human resource information, R&D and technology, marketing knowledge, government support information, strategic knowledge, and cooperation information were extracted to test the firm size effect in the relationships with two performance factors such as satisfaction with industry cluster location and satisfaction with financial performances. Data were collected through a survey of entrepreneurs, managers, and employees and tested by statistical analysis methodologies. Results: Three independent factors of human resource information, R&D and technology, and cooperation information were particularly significant in the relationship with both dependent factors. Strategic knowledge significantly affected financial performance. Knowledge exchange activities were more important in startups than in large companies for all eight factors. Conclusion: Policies for software industry clusters need a different approach for startups and large companies.

keywords
Software Industry, Innovation Cluster, Knowledge Exchange Activities, Firm Size, Performances

융합경영연구