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The Effect of Perceived Value of Education Training for Small and Medium Sized Enterprise (SME) Cooperatives on Job Performance

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2023, v.11 no.3, pp.11-23
https://doi.org/https://doi.org/10.20482/jemm.2023.11.3.11
Byoung-Jo HWANG (Cooperative Course for Urban, Real Estate and Commercial Science, Sejong University)
Chang-ki HONG (Department of Distribution Industry, Graduate School of Industry, Sejong University)
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Abstract

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

keywords
SME Cooperative, Perceived Value, Organizational Commitment, Job Satisfaction, Job Performance

융합경영연구