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A Study on the Decision Factors and Satisfaction of SMEs

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2023, v.11 no.3, pp.81-92
https://doi.org/https://doi.org/10.20482/jemm.2023.11.3.81
Yongsang PARK (Dept. of Real Estate Studies, Graduate school of Seoul Venture University)
Jaetae KIM (Dept. of Real Estate Studies, Seoul Venture University)
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Abstract

Purpose: The purpose of this study is to identify the determinants of store occupancy based on the rental characteristics of small and medium-sized enterprises (SMEs) renting buildings across the country, and to analyze the satisfaction level after opening. Research design, data and methodology: The study conducted an empirical survey through questionnaires targeting individual business owners, corporate representatives, and executives and employees nationwide, including Seoul, Gyeonggi, and other metropolitan areas and provincial cities. Results: In this study, the most important factor that SMEs consider when deciding whether to rent a commercial building or office is financial characteristics, followed by management characteristics, location characteristics, building characteristics, and facility characteristics. In addition, management characteristics were found to have the greatest impact on rental satisfaction of SMEs, followed by financial characteristics, building characteristics, and location characteristics in order. Conclusions: Since the lessor cannot immediately improve the location characteristics or building characteristics, in order to increase the rental satisfaction of small and medium-sized businesses in a relatively short period of time, it is necessary to improve managerial characteristics such as prompt civil complaint handling and clean management of the building. In addition, it is analyzed that if the factors that can reduce the burden on the tenants are found in advance and reflected in the financial characteristics, the satisfaction of the tenants can be increased.

keywords
Small and Medium-sized Businesses, Location Characteristics, Building Characteristics, Facility Characteristics, Financial Characteristics, Management Characteristics

융합경영연구