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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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  • E-ISSN2288-7709
  • KCI

Activation Plan of the Post-Construction Sales through a Perception Survey of Seoul Citizens and Experts

Activation Plan of the Post-Construction Sales through a Perception Survey of Seoul Citizens and Experts*

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2024, v.12 no.2, pp.11-18
https://doi.org/10.2048/jemm.2024.12.2.11
정윤혜(YoonHye JUNG) (SH공사 도시연구원)
오정석(JungSeok OH) (SH공사 도시연구원)
김선주(SUN JU KIM) (경기대학교)

Abstract

Purpose: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Research design, data and methodology: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Results: According to a survey of Seoul citizens' perceptions, 76.7% of Seoul citizens were well aware of post-construction sales and recognized that post-construction sales would reduce pre-sale speculation and confusion in the real estate market. Second, 73.6% of Seoul citizens were willing to buy houses through post-construction sales, and third, 79.6% of Seoul citizens recognized that a post-sale system was necessary. Experts' opinions generally responded to the expansion of the introduction of post construction sales, saying, 'It is necessary for both the public and the private sectors'. Second, while experts say that there are also positive effects, negative effects such as polarization centered on large corporations, an increase in sales prices, and a decrease in housing supply are also concerned. Third, experts responded that 'diversification of financing methods' is the most important task in revitalizing the post-sale system. Conclusions: The policy implications are that it is necessary to mandate the post-construction sales in the long term, and that the quality assurance system needs to be supplemented even if the sale is promoted post construction sales. In addition, private participation is essential to revitalize the post-construction sales, and government support such as initial financing, low-interest rates, and various financing measures should be sought to expand private participation.

keywords
Post-construction sales, Pre-sales, Seoul Citizens, Experts, Willing to purchase a house

융합경영연구