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Current State, Problems and Promotion of Coupang

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2018, v.6 no.1, pp.1-8
https://doi.org/https://doi.org/10.20482/jemm.2018.6.1.1.
Seo, Jung-Hwa (Dept. of Medical IT & Marketing, Eulji University)
Kim, Se-Jin (Dept. of Convergence Industry, Seoul Venture University)
Youn, Myoung-Kil (Dept. of Medical IT & Marketing, Eulji University)
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Abstract

Purpose - Local social commerce market has grown up remarkably. And, Coupang has shown new delivery strategy of rocket delivery. Making new paradigm at local market, Coupang has expanded market scale. This study investigated state of local social commerce market, weight and promotion strategy of Coupang market to find out competitiveness edge of Coupang. Research design, data, and methodology - The study investigated state and concept of social commerce to find out state, problems and competitiveness of social commerce. New distribution service was short of precedent studies. Statistical analysis and experimental analysis were not used, and interview was done to investigate three of social commerce businesses. Results - CRM construction is insufficient to have poor system, Local delivery system could not be made enough at overnight delivery and customers were dissatisfied with ties with another company. Promotion shall be done by delivery system for increase of profitability, funding for more investment, chatbot to build new customer control system, and new delivery system to produce profit. Conclusions - Coupang and others have grown up rapidly to worsen profit and to jeopardize survival. Excessive initial investment has threatened the businesses, for instance, low sales of Amazon, excessive expenses, bench marking of logistics system, and others.

keywords
Coupang, State and Problems, Promotion, Amazon, Alibaba

융합경영연구