바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

A Study on Increase of Consumption of Seaweeds of Marine Product Distributors: Focused on Increase of Consumption of Seaweeds

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2018, v.6 no.4, pp.41-49
https://doi.org/https://doi.org/10.20482/jemm.2018.6.4.41
Kim, Mi-Song (Hansong Co., Ltd)
Kim, Sang-Cheol (department of business administration, Yuhan University)
  • 다운로드 수
  • 조회수

Abstract

Purpose - The purpose of the study was to investigate restaurants increasing seaweed of marine products and to let consumers live healthy and happy lives and to discuss increase of seaweeds consumption. The purpose of the study was to give consumers good food and to live healthy and happy life and to elevate life quality and to produce added value by increase of consumption of seaweeds such as laver, brown seaweed, tangle and gracilaria and others and to give economic advantage. The seaweed could be produced in large quantity without spending of much money in accordance with demand to make use of it at restaurants. Research design, data, and Methodology - The author visited restaurant businessmen at Suwon, Anyang, Hwaseong and Yongin to investigate low sales by in-depth interview. The study investigated Kodari-jorim restaurants that made use of laver ssam for side dish. The subject was HS distributors to let restaurant keepers think of seaweeds and replacement of vegetable by seaweed. Results - Women customers who thought of health and diet usually selected menu at the restaurants not to appeal. Conclusions - Menu with high quality seaweeds (low calory, satiety and health) can satisfy women customers thinking much of health and diet to increase consumption of seaweeds. The study was exploratory to investigate in qualitative and quantitative way in the future.

keywords
Restaurants, Seaweeds, High Quality, Health, Happiness

융합경영연구