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A Study on the Mediating Effect of Perceived Usefulness in the Acceptance of Airport Service Technology

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2020, v.8 no.1, pp.1-11
https://doi.org/https://doi.org/10.20482/jemm.2020.8.1.1
PARK, Hyeyoon (Hanseo University of Aviation Tourism)
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Abstract

Purpose - In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data, and Methodology - The thesis was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Result - Individual aspects of external variables, service aspects, and systems aspects have been shown to affect usability and perceived ease of use. Usability and convenience have been shown to serve as intermediaries for users' technological acceptance. Conclusion - The perceived convenience and usefulness of Incheon International Airport has been shown to affect self-service users, while convenience and usefulness have been shown to serve as intermediaries for technology acceptance purposes. In other words, raising expectations for convenience, rapid processing, benefits and so on will have a positive impact on the intent to accept.

keywords
IT Technology Acceptance, Perceived Ease of Use, Perceived Usefulness, Mediating Effect

융합경영연구