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Relationship between Business Type on Sales Orders and Major Factors in Domestic Ecommerce Markets

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2020, v.8 no.2, pp.19-26
https://doi.org/https://doi.org/10.20482/jemm.2020.8.2.19
JEONG, Dong-Bin (Department of Information Statistics, Gangneung-Wonju National University)
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Abstract

Purpose: The goal of this study is to comprehensively grasp the current status of ecommerce and to use as basic data for information-related policies. In this work, we understand recent ecommerce utilization, purchasing business by main factors, and look over the association between business type on sales orders (BTSO) and three variables: region, occupation and group type. Research design, data and methodology: The resource of this research is obtained by Ministry of Science and Technology Information and Communication in 2017, and investigated about 14,000 national business samples. Two statistical methods are used to analyze the association between the three variables: chi-square test and correspondence analysis. Results: The findings show that BTSO is pairwise associated with thee categorical variables, and the association between the categories of the two variables can be visually examined on two dimensional plane. Conclusions: This study suggests 'household & individual consumers' among BTSO are closely connected with 'Chungbuk' and 'Kyungnam' for region, 'others', 'finance & insurance' and 'association, repairing & other personal service' for occupation, and 'national & local government' for group type. Additionally, 'other companies' among BTSO are, particularly, related to 'Chunnam' for region, 'manufacturing industry' for occupation, and 'company corporations' for group type.

keywords
Association, Business Types on Sales Orders, Ecommerce

융합경영연구