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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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How do Japan, UK and Italy promote local food consumption in the HMR industry?

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2020, v.8 no.4, pp.13-25
https://doi.org/https://doi.org/10.20482/jemm.2020.8.4.13
CHO, Young-Sang (Industrial Channels and Logistics, Kong-Ju National University)
KWAK, Young-Arm (Department of Global Trade Management, Shinhan University)
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Abstract

Purpose - This study is aiming to provide policy makers with new insights to promote the consumption of locally-grown produces in the HMR industry by exploring what kinds of policies Japan, UK and Italy have developed. Research design - After introduction, the research starts to review the existing literature related to the promotion of local produce consumption, and then, compares the policies introduced by the above countries. Finally, the authors draw conclusions on the basis of research findings. Results - Firstly, central government has to collaborate with local authorities to promote local food consumption in the HMR industry. Secondly, countries have strengthened food label system to enhance local food consumption, in terms of country of origin. Thirdly, all of nations has highlighted food safety to protect customers. Fourthly, the government has created the business environment forcing HMR operators and retailers to follow the government's policy. Fifthly, it is necessary to support the social communities to enhance their social responsibility, from the government's point of view. Lastly, the social responsibility and the ethical administration of retailers should be sustainably strengthened by social atmosphere. Conclusions - In line with the growth of HMR products, governments have to make a considerable effort to develop innovative methods to promote local food consumption in the HMR industry.

keywords
HMR, local food, Japan, UK, Italy

융합경영연구