바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Factors influencing preference toward personalized products in gift-giving situations: social relationship as moderating effect between gift buyers and gift recipients and self-construal of gift buyers

Abstract

Factors influencing preference toward personalized products in gift-giving situations: social relationship as moderating effect between gift buyers and gift recipients and self-construal of gift buyers

keywords
personalized product, gift-giving situation, self-construal, independent self, interdependent self, product preference

Reference

1.

최지은 (2013). 고객들은 항상 개인화 제품을 선호하는가?: 개인화 제품과 표준화 제품 선호의 영향요인. 고려대학교 박사학위논문.

2.

Bardakci, Ahmet and Jeryl Whitelock (2003). “Mass-Customisation in Marketing: The Consumer Perspective,” The Journal of Consumer Marketing, 20(5), 463-279.

3.

Bardakci, Ahmet and Jeryl Whitelock (2004). “How “Ready” Are Customers for Mass Customisation? An Exploratory Investigation,” European Journal of Marketing, 38(11/12), 1396- 1416.

4.

Baskin, Ernest, Cheryl J. Wakslak, Yaacov Trope, Nathan Novemsky (2014). “Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving,” Journal of Consumer Research, 41(1), 169-182.

5.

Brown, Christina L. and Aradhna Krishna (2004). “The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice,” Journal of Consumer Research, 31(3), 529-539.

6.

Chernev, Alexander (2004). “Goal Orientation and Consumer Preference for the Status Quo,” Journal of Consumer Research, 31(3), 557-565.

7.

Choi, Jinhee, B. Kyu Kim, Incheol Choi, and Youjae Yi (2006). “Variety‐Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes,” Journal of Consumer Research, 32(4), 590-595.

8.

Cialdini, Robert B., Wilhelmina Wosinska, Daniel W. Barrett, Jonathan Butner, and Malgorzata Gornik-Durose (1999). “Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/ Consistency on Collectivists and Individualists,” Personality and Social Psychology Bulletin, 25(10), 1242-1253.

9.

Dellaert, Benedict G. C. and Stefan Stremersch (2005). “Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity,” Journal of Marketing Research, 42(2), 219-227.

10.

Dellaert, Benedict G.C. and Pratibha A. Dabholkar (2009). “Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options,” International Journal of Electronic Commerce, 13(3), 43-70.

11.

Duclos, Rod and Alixandra Barasch (2014). “Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity,” Journal of Consumer Research, 41(1), 93-108.

12.

Franke, Nikolaus and Frank Piller (2004). “Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market,” Journal of Product Innovation Management, 21(6), 401-415.

13.

Franke, Nikolaus and Martin Schreier (2008). “Product Uniqueness as a Driver of Customer Utility in Mass Customization,” Marketing Letters, 19(2), 93-107.

14.

Franke, Nikolaus and Martin Schreier (2010). “Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment,” Journal of Product Innovation Management, 27(7), 1020-1031.

15.

Franke, Nikolaus, Martin Schreier, and Ulrike Kaiser (2010). “The “I Designed It Myself” Effect in Mass Customization,“ Management Science, 56(1), 125-140.

16.

Franke, Nikolaus, Peter Keinz, and Christoph J. Steger (2009). “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?,” Journal of Marketing, 73(5), 103-121.

17.

Goldsmith, Ronald E. and Jon B. Freiden (2004). “Have It Your Way: Consumer Attitude towards Personalized Marketing,” Marketing Intelligence & Planning, 22(2), 228-239.

18.

Gudykunst, William B., Yuko Matsumoto, Stella Ting-Toomey, Tsukasa Mishida, Kwangsu Kim, and Sam Heyman (1996). “The Influence of Cultural Individualism- Collectivism, Self-Construals, and Individual Values on Communication Styles across Cultures,” Human Communication Research, 22(4), 510-543.

19.

Kahneman, Daniel and Amos Tversky (1982). “The Psychology of Preferences,” Scientific American, 246(1), 160-173.

20.

Kim, Kyeongheui, Meng Zhang, and Xiuping Li (2008). “Effects of Temporal and Social Distance on Consumer Evaluations,” Journal of Consumer Research, 35(4), 706-713.

21.

Kramer, Thomas, Suri Spolter-Weisfeld, and Maneesh Thakkar (2007). “The Effect of Cultural Orientation on Consumer Responses to Personalization,” Marketing Science, 26(2), 246-258.

22.

Lalwani, Ashok K. and Sharon Shavitt (2009). “The “Me” I Claim to Be: Cultural Self-Construal Elicits Self-Presentational Goal Pursuit,” Journal of Personality and Social Psychology, 97(1), 88-102.

23.

Landman, Janet (1987). “Regret and Elation Following Action and Inaction,” Personality and Social Psychology Bulletin, 13(4), 524-536.

24.

Mandel, Naomi (2003). “Shifting Selves and Decision Making: The Effects of Self‐Construal Priming on Consumer Risk‐Taking,” Journal of Consumer Research, 30(1), 30-40.

25.

Markus, Hazel and Shinobu Kitayama (1991). “Culture and the Self: Implications for Cognition, Emotion and Motivation,” Psychological Review, 98(2), 224-253.

26.

Markus, Hazel and Ziva Kunda (1986). “Stability and Malleability of the Self-Concept,” Journal of Personality and Social Psychology, 51(4), 858-866.

27.

Moon, Junyean, Doren Chadee, and Surinder Tikoo (2008). “Culture, Product Type, and Price Influences on Consumer Purchase Intention to Buy Personalized Products Online,” Journal of Business Research, 61(1), 31-39.

28.

Moreau, C. Page and Kelly B. Herd (2010). “To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products,” Journal of Consumer Research, 36(5), 806-819.

29.

Peppers, Don and Martha Rogers (1997). Enterprise One to One: Tools for Competing in the Interactive Age. New York: Doubleday.

30.

Polman, Evan (2010). “Information Distortion in Self-Other Decision Making,” Journal of Experimental Social Psychology, 46(2), 432-435.

31.

Polman, Evan (2012a). “Self–Other Decision Making and Loss Aversion,” Organizational Behavior and Human Decision Processes, 119(2), 141-150.

32.

Polman, Evan (2012b). “Effects of Self–Other Decision Making on Regulatory Focus and Choice Overload,” Journal of Personality and Social Psychology, 102(5), 980-993.

33.

Polman, Evan and Kyle J. Emich (2011). “Decisions for Others Are More Creative Than Decisions for the Self,” Personality and Social Psychology Bulletin, 37(4), 492-501.

34.

Ratner, Rebecca K. and Barbara E. Kahn (2002). “The Impact of Private versus Public Consumption on Variety‐Seeking Behavior,” Journal of Consumer Research, 29(2), 246-257.

35.

Riecken, Doug (2000). “Personalized Views of Personalization,” Communications of the ACM, 43(8), 26-28.

36.

Schreier, Martin (2006). “The Value Increment of Mass-Customized Products: An Empirical Assessment,” Journal of Consumer Behaviour, 5(4), 317-327.

37.

Segev, Ruthie, Aviv Shoham, and Ayalla Ruvio (2012). “What Does This Gift Say about Me, You, and Us? The Role of Adolescents’ Gift Giving in Managing Their Impressions among Their Peers,” Psychology & Marketing, 29(10), 752-764.

38.

Simonson, Itamar (1992). “The Influence of Anticipating Regret and Responsibility on Purchase Decisions,” Journal of Consumer Research, 19(1), 105-118.

39.

Simonson, Itamar (2005). “Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions,” Journal of Marketing, 69(1), 32-45.

40.

Syam, Niladri B., Ranran Ruan, and James D. Hess (2005). “Customized Products: A Competitive Analysis,” Marketing Science, 24(4), 569-584.

41.

Syam, Niladri, Partha Krishnamurthy, and James D. Hess (2008). “That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World,” Marketing Science, 27(3), 379-397.

42.

Tang, Zhongjun, Jianghong Luo, and Juan Xiao (2011). “Antecedents of Intention to Purchase Mass Customized Products,” Journal of Product & Brand Management, 20(4), 316-326.

43.

Tang, Zhongjun, Xiaohong Chen, and Juan Xiao (2010). “Using the Classic Grounded Theory Approach to Understand Consumer Purchase Decision in Relation to the First Customized Products,” Journal of Product & Brand Management, 19(3), 181-197.

44.

Triandis, Harry C. (1989). “The Self and Social Behavior in Differing Cultural Contexts,” Psychological Review, 96(3) 506-520.

45.

Triandis, Harry C. and Michele J. Gelfand (1998). “Converging Measurement of Horizontal and Vertical Individualism and Collectivism,” Journal of Personality and Social Psychology, 74(1), 118-128.

46.

Tuzhilin, Alexander (2009). “Personalization: The State of the Art and Future Directions,” in Business Computing, Adomavicius, Gediminas and Alok Gupta, eds. UK: Emerald Group Publishing Limited, 3-43.

47.

Zaichkowsky, Judith Lynne (1985). “Measuring the Involvement Construct,” Journal of Consumer Research, 12(3), 341-352.

48.

Zeelenberg, Marcel and Rik Pieters (2007). “A Theory of Regret Regulation 1.0,” Journal of Consumer Psychology, 17(1), 3-18.

49.

Zikmund-Fisher, Brian J., Brianna Sarr, Angela Fagerlin, and Peter A. Ubel (2006). “A Matter of Perspective: Choosing for Others Differs from Choosing for Yourself in Making Treatment Decisions,” Journal of General Internal Medicine, 21(6), 618-622.

logo