Abstract

On September 22, 1968, <The Seoul Shinmun> launched a weekly times called “Sunday Seoul,” on November 17, 1968, <The Kyunghyang Shinmun> presents “Weekly Kyunghyang,” and the following year on January 1, 1969 <Hankook Ilbo> presents “Weekly Woman.” During the early 1970s, it was widely known as the “weekly time’s era.” Since the first published issue/volume of weekly magazines, the major newspaper companies set an unusual record of being “sold out” and nevertheless the “Sunday Seoul” became most popular magazine amongst the readers. The “Sunday Seoul,” showed high-speed growth and rapid urbanization, changed the lifestyle of consumer culture and leisure life, reducing illiteracy, expanding the markets of literature, and compulsory elementary education reduced the illiteracy in the late 1960s. The South Korea’s complexity societies have produced a social phenomenon emerging into a public reading style. In other words, the “Sunday Seoul” reflected through the readers and due to changes in trends; the new reading style thus created. In contrast to general “reading magazines,” the “Sunday Seoul” accommodated the entertainment and other variety topics to the readers. The “Sunday Seoul” also published a column called “lifestyle or community newsletter (living information paper)” informing readers about necessities in urban life. Moreover, the “Sunday Seoul” provided “Music Salon (Eum-Agsallong)” to the adolescent teenagers where they can express their feelings and have discussion on any topic. Especially, every issue and volume they put out to the public, the “Sunday Seoul” included weekend sensational popular vacation spot or sightseeing places as well as introduced a section called, “how to plan your daily life” where people can anticipate a pleasant break from their demanding professions. The “Sunday Seoul” also focused on an in-depth coverage of extraordinary events of daily lives and appeared in the epic variety that fascinated many readers. Thus, this research will further take into the changes of reading style that readers desire and discover the aspects of the trends.