The Performativity of Food Documentary Television- Focusing on the Korean Table -

My purpose is to discuss the form and acceptance aspect of food documentary television, examining the Korean Table. Basing on these findings, my goal in this paper is to outline its characteristics of popular culture from visual ethnographic perspectives. This paper thus attempts to identify the taste culture's performativity with impact on reality construction as a mediated popular culture. In other words, an exploration of how audiences construct their identity through watching the mediated Korean tastes is examined in our discussion. In this article, I will endeavor to elucidate the significance of food in popular culture. focusing on the issue of a cultural approach to television culinary programs. Moreover, I wish to address a new approach to a rapid surge of television cooking shows. In the present paper, we shall first consider four documentary forms of the Korean Table as the foodmentary, that is, expository, observational, reflexive, poetic documentary forms. So, I will provide an framework for the transparency of experiential realism related with Korean food in the Korean Table. Secondly, we shall analyse audience acceptance. On foodmentary characteristic, it is important for audience to learn an argument for historical, social truth of Korean food. Yet, through imaginatively deconstructing, reconstructing body's limits by making and eating the Korean food, audience responses with desiring to become other beings are stimulated. Finally, this study purports to reveal the importance of emotion and memory in order to cognitively fabricate the Korean food as wanting something to eat. This structure functions as strong incentives for constructing the Korean Table as audiences communicative events. Emotionally experiencing or remembering the traditional cooking skill of Korean grandmothers and old ladies provides a key motivation for audience's imagining television screen as table. Nevertheless, this paper is to make explicit that Korean Table's images as traditional table are too convenience commodities for selling preindustrial life styles. The reason for this is that audience watching and feeling for real people, real emotion, real memory related with Korean food are themselves strategic rhetorics for constructing cultural reality.

keywords: 푸드멘터리, 연행성, 다큐멘터리적 재현 양식, 음식 문화, 수용이론, 대중성, 에스노그라피, 감각, 감정, 기억, Foodmentary, Performativity, Modes of Documentary Representation, Taste Culture, Acceptance Theory, Popularity, Sensitivity, Emotion, Memory

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Vol.20 No.3

음식 다큐멘터리 TV의 연행성－<한국인의 밥상>을 중심으로

The Performativity of Food Documentary Television- Focusing on the Korean Table -

Abstract

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대중서사연구