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Factors Affecting Service Product Purchases in Live-streaming Commerce

The Journal of Economics, Marketing and Management / The Journal of Economics, Marketing and Management, (E)2288-7709
2024, v.12 no.4, pp.37-49
https://doi.org/10.20482/JEMM.2024.12.4.37
Bir Bahadur TRIPURA
Jae-Hyeon KIM
Sung-Eui CHO
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The Journal of Economics, Marketing and Management