Factors Affecting Service Product Purchases in Live-streaming Commerce
The Journal of Economics, Marketing and Management / The Journal of Economics, Marketing and Management, (E)2288-7709
2024, v.12 no.4, pp.37-49
https://doi.org/10.20482/JEMM.2024.12.4.37
Bir Bahadur TRIPURA
Jae-Hyeon KIM
Sung-Eui CHO
TRIPURA,
B. B., KIM,
J., &
CHO,
S.
(2024). Factors Affecting Service Product Purchases in Live-streaming Commerce. The Journal of Economics, Marketing and Management, 12(4), 37-49, https://doi.org/10.20482/JEMM.2024.12.4.37