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A Study on Promotional Plans of Local Business by using SNS (Social Network Service): Focused on Naver Band, Blog, Kakao Talk and Facebook

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2014, v.2 no.2, pp.1-9
https://doi.org/https://doi.org/10.13106/jemm.2014.vol2.no2.1
Jang, Yu-Ri (Graduate School of merchants, Eulji University)
Youn, Won Bae (ISBD)
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Abstract

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

keywords
Local Business, SNS marketing effects, Market promotion

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