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한국비블리아학회지

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Vol.13 No.1
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A Study on the Resources for Competitive Intelligence

한국비블리아학회지 / 한국비블리아학회지, (P)1229-2435; (E)2799-4767
2002, v.13 no.1, pp.5-25
이란주
이란주, (2002). A Study on the Resources for Competitive Intelligence. 한국비블리아학회지, 13(1), 5-25.
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Abstract

The purpose of this study is to give some motivation about competitive intelligence to Library an Information Science field in Korea. Several issues are introduced such as the concepts and process of competitive intelligence, and using Internet for competitive intelligence. In addition, the resources for competitive intelligence are provided with search strategy. Search results show that there are a few korean materials of competitive intelligence. At the end, the pathfinder of competitive intelligence is given, so that it will be useful for the people who are interested in this subject.

keywords
경쟁정보, 경쟁사, 탐색전략, 마케팅 전략

한국비블리아학회지

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