A Study on User-Oriented Library Management

In this era all successful organizations, whether profit or nonprofit, accept marketing concept as management philosophy and try to maximize consumer satisfaction in order to achieve their own goals. Libraries are no exception. A consumer decision process model is borrowed to explain how library service users act through five stages. Armed with information about library users, library management can be more user-oriented and bring higher user satisfaction. Some measures for effective library management are suggested.

keywords: 도서관경영, 마케팅지향적경영철학, 마케팅컨셉, 소비자 의사결정과정 모델, 이용자지향적 도서관서비스, 이용자 만족

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Article Contents

Vol.22 No.1

A Study on User-Oriented Library Management

Abstract

한국비블리아학회지