A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM

Cho,, I. , & Ha,, N. (2011). A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. 한국비블리아학회지, 22(2), 63-79, https://doi.org/10.14699/kbiblia.2011.22.2.063

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Abstract

This study tried to provide users with customized services by applying the CRM theory of the MyLibrary functions of the academic library system. The first data were collected through documentary survey and homepage survey, and case study of domestic and overseas college libraries was performed and 3 systems among academic library systems were selected to conduct a survey with their librarians and users of the academic libraries. It was found that librarians in charge of each function of services didn't much utilize information data of users created in the MyLibrary functions. As for an improvement method, it was suggested that systematic management to raise recognition on CRM and utilize it as feedback data is required in order to provide high quality services as well as customized information services to users based on data created in MyLibrary.

keywords: 대학도서관, MyLibrary서비스, 대학도서관 MyLibrary서비스, 고객관계관리(CRM), 도서관 경영

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Article Contents

Vol.22 No.2

A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM

Abstract

한국비블리아학회지