A Study on the Effect of Presentation Modes of Health Information on Information Perception

Nam,, J. W. , & Kim,, S. (2013). A Study on the Effect of Presentation Modes of Health Information on Information Perception. 한국비블리아학회지, 24(4), 217-238, https://doi.org/10.14699/kbiblia.2013.24.4.217

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Abstract

We investigated how combining different types of images with written text affects the comprehension of health related information. The types of images were picture, photograph, and X-ray. 47 four year college students were recruited for the experiment. The independent variables in this study included information presentation format, vividness of image, and the degree of awareness for the disease. The dependent variables were recognition and recall for information. The results showed that the information with images in recognition and recall had higher score than information with written text only. In regard to the effect of different kinds of images on comprehension of health information, information with picture had higher score than the information with photograph and X-ray. The vividness of image were found to work as a negative factor on the recognition of information. Finally, the degree of awareness of disease also failed to have any significant effect on subjects' recall and recognition. This research has implications for the contents design of health related website.

keywords: 소비자건강정보, 정보제시유형, 정보인지, 이미지 생생함, 질병의 인지

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Article Contents

Vol.24 No.4

A Study on the Effect of Presentation Modes of Health Information on Information Perception

Abstract

한국비블리아학회지