A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library

Choi,, Y. , & Kim,, G. (2017). A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. 한국비블리아학회지, 28(1), 143-165, https://doi.org/10.14699/kbiblia.2017.28.1.143

copy

Downloaded
Viewed

PDF Download

Abstract

This study aims to examine the effect of students' library after-school activities on the students and the school library from a marketing perspective and to recommend marketing strategies for school libraries. For the purpose, a questionnaire survey was conducted at nine middle schools in Seoul and Gyeonggi Province, and a series of statistical analyses with the survey data was performed in order for hypothesis testing. The results suggest that the effects of the school library marketing including customer loyalty were influenced by the student assistants' activities such as internal and experiential marketing factors. Furthermore, the activities of student library assistants can be linked to word-of-mouth marketing. Based on the results, ways to use student assistants in school library marketing are suggested.

keywords: 학교도서관, 학교도서관마케팅, 도서반, 이용자 충성도, 도서관 마케팅

바로가기메뉴

Article Contents

Vol.28 No.1

A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library

Abstract

한국비블리아학회지