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A Study on Relationship between Printed Book and E-Book Formats Based on Niche Theory
한국비블리아학회지 / 한국비블리아학회지, (P)1229-2435; (E)2799-4767
2017, v.28 no.4, pp.481-500
https://doi.org/10.14699/kbiblia.2017.28.4.481
Yang, Su-Wan
Yang,,
S.
(2017). A Study on Relationship between Printed Book and E-Book Formats Based on Niche Theory. 한국비블리아학회지, 28(4), 481-500, https://doi.org/10.14699/kbiblia.2017.28.4.481
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Abstract
The purpose of this study is to analyze relationship between printed book and e-book formats based on niche theory. Readers with experience reading printed book and e-book were recruited as the research participants. In this study, competition between printed book and e-book formats was measured at gratification niche. five gratifications were derived from an analysis of precedence about printed book and e-book; information acquisition, social interaction & decision making, emotion & habit, portability & storage capacity, and accessibility. The results show that e-book formats have competitive superiority of portability & storage capacity and accessibility. This study suggests that it is possible to replace printed book and e-book formats.
- keywords
- 종이책, 전자책, 충족, 적소 이론, 매체 경쟁
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