A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity

Shin,, H. , & Noh,, D. (2019). A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity. 한국비블리아학회지, 30(4), 135-156, https://doi.org/10.14699/kbiblia.2019.30.4.135

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Abstract

The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

keywords: 공공도서관, 시니어 이용자, 관계혜택, 관계품질, 신뢰, 만족, 몰입, 관계지속의도, 구조방정식모형

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Article Contents

Vol.30 No.4

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity

Abstract

한국비블리아학회지