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한국비블리아학회지

A Study on User-Library Relationship with the Library Curation Service

한국비블리아학회지 / 한국비블리아학회지, (P)1229-2435; (E)2799-4767
2020, v.31 no.1, pp.137-162
https://doi.org/10.14699/kbiblia.2020.31.1.137
Kwak, Woojung
Noh, Younghee
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Abstract

As the core task was selected in the 3rd Comprehensive Library Advancement Plan, 'Reinforcement of programs and services to strengthen future citizens' capacity required in the Fourth Industrial Revolution', the customized curation service of the library using artificial intelligence technology has recently been in the spotlight. The purpose of this study is to find out how the customized curation service affects the relationship between the library and the user. As a result, the library curation service was proved to have a statistically significant effect on user satisfaction and reliability. Satisfaction and reliability were also found to have a positive effect on library revisit, word of mouth intention, increased use, and new service intention. The results of this study can be used as basic data for the development and the operation of customized curation services based on user demand surveys, and could further contribute to enhancing the status of public libraries in Korea by mproving the competitiveness of libraries in the future society.

keywords
큐레이션, 도서관 큐레이션, 도서관 마케팅, 도서관-이용자 관계형성

한국비블리아학회지