A Study on the Satisfaction and Reuse Intention of the Book Start Preference Program of Multicultural Families

Choi Ji-Woo; 최지우; Chang Woo kwon; 장우권

doi:10.14699/kbiblia.2021.32.1.361

Abstract

The purpose of this study is to provide basic data for bookstart programs to public libraries and related institutions by investigating and analyzing bookstart preferred programs, user satisfaction and reuse intentions based on the current status of bookstart services and programs for multicultural families nationwide. It is to propose an improvement plan for the multicultural family bookstart program. To this end, user satisfaction and reuse intention were surveyed and hypotheses were verified through a survey of bookstart program participants. For statistical analysis, SPSS 25 was used. As a result of this study, First, there was a significant difference in the bookstart program for multicultural families according to their children’s age and average monthly education expenses. Second, in the satisfaction of the multicultural family bookstart program, only the use and service support, and the quality of facilities and environment were found to have a significant positive (+) effect. Third, it was found that the re-use intention of the multicultural family bookstart program had a significant positive (+) effect only on the quality of use and service support. Fourth, it was verified that satisfaction with the book start program for multicultural families had a significant positive (+) effect on the intention to reuse. In addition, it suggested the improvement plan for the multicultural family book start program.

keywords: 다문화가족, 북스타트, 북스타트 선호프로그램, 이용자 만족도, 이용자 재이용의도, Multicultural Family, Bookstart, Bookstart Preferred Program, User Satisfaction, User Reuse Intentions

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한국비블리아학회지

Article Contents

Vol.32 No.1

A Study on the Satisfaction and Reuse Intention of the Book Start Preference Program of Multicultural Families

Abstract

한국비블리아학회지