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ISSN : 1229-8778
The purpose of this study was to find psychological factors that influence on Korean women's purchasing behavior of luxury brands based on the recent domestic and foreign research trends(ref., Doug-Woong Hahn, 2005) to explain Korean women's purchasing behavior of luxury brands. Specifically, the present study was performed through survey research found out the important factors of explaining purchasing behaviors of luxury brands and proposed an integrated model of Korean women's purchasing behavior of luxury brands including the intention of purchasing luxury brands and purchasing behavior.
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