Abstract

A movie with the cartoon, War of Flower as the original work and with the name the same as that of this cartoon gained a great deal of popularity. In this line, productions of movies or dramas based on comics are increasing. Therefore this research is intended to clarify the reason movies and dramas use the peculiar settings of cartoon, and to study how the industry development of one source multi use originated from cartoon affects our cartoon industry. While video media have been focused on the reality reproduction faithful in delivering the messages, cartoon have been creating surreality in texts that can produce various meanings. Also, as cartoon have free styles of speeches in their expressions, they have a strong concept as cultural contents resources in which each of their settings may be separately utilized. Owing to such characteristics, it is predicted that cartoon are will continue to be produced in diverse styles of video contents. On the other hand, it needs be warned that such characteristics of cartoon are concentrated on functional values and materialistic values. Repeating consumption of only the popular works of the past with no production of new cartoon, that may cause a distorted forms of development with no production.