The Role of Visual Communication for Emotional Marketing Strategy

HAN,, J. (2022). The Role of Visual Communication for Emotional Marketing Strategy. The Journal of Industrial Distribution & Business, 13(11), 39-46, https://doi.org/https://doi.org/10.13106/jidb.2022.vol13.no11.39

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Abstract

Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

keywords: Visual Communication, Emotional Marketing, Corporate Strategy, Qualitative Literature Analysis

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Article Contents

Vol.13 No.11

The Role of Visual Communication for Emotional Marketing Strategy

Abstract

Reference

The Journal of Industrial Distribution & Business