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- E-ISSN2233-5382
- KCI
E-ISSN : 2233-5382
Vol.15 No.2
Abstract
Purpose: The aim of this study is to examine the factors influencing prospects toward for the metaverse in both the public and private sectors, focusing on the perspectives of millennials and generation Z that were rarely examined in previous studies. Research design, data and methodology: This study employed an online survey as its research methodology utilizing factor analysis, ANOVA, and regression analysis to test the formulated hypotheses. Results: The findings of this study reveal that factors such as citizen/customer relationship management, the application of metaverse in both in the public and private sectors. Moreover, the effect size of applying the metaverse to cities on prospects toward the Metaverse was notably higher in the public sector. The effect size of metaverse management for customer relationship management showed a greater impact in the private sector. Conclusions: The results carry significant managerial and policy implications. They shed light on how millennials and generation Z perceive the applications of the metaverse in relation to cities, products, and brands. Notably, the results suggest that application of the metaverse for cities and management of customer relationships for products and brands emerge as key factors influencing the prospect of the metaverse in the public and private sectors.
Abstract
Purpose: This research examines how people react to nonconforming behavior such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a particular form of conspicuous consumption and lead to a positive inference of status and competence in the eyes of others. Research design, data, and methodology: A series of studies demonstrate that people confer higher status and competence rather than conforming individuals using 2-way ANOVA through employees in luxury stores and students at university. Results: According to the empirical studies, observers who witness the nonconformity behavior have positive inferences of status and competence rather than conformity behavior. These positive inferences derived from signals of nonconformity are moderated by individual differences in prior knowledge and regulatory focus. Conclusions: Through three empirical studies, observers who witnessed role-breaking in prestigious and professional situations found that the individuals who performed the nonconformity behavior had higher status and competence rather than conformity behavior. Even in Korea, a collectivist culture, observers who witnessed nonconformity behavior showed that they gave higher evaluations to the people who behaved informally.
Abstract
Purpose: This paper provides both quantitative and qualitative literature review on employee engagement in State Owned Enterprises (SOEs) as portrayed in literature and offers more insight into the concept on how it can be optimised. Research design, data and methodology: The study adopted a desktop research methodology. A review and analysis of both theoretical and empirical research and articles which are relevant to employee engagement in SOEs was conducted. Only secondary information gathered through those articles and research was used to analyse and build literature review on employee engagement in SOEs. Results: A literature review of both qualitative and quantitative research on employee engagement in organisations generally and in SOEs particularly was done, and it indicated the positive relationship between employee engagement and organisational performance. From the study, it is evident that employee engagement is not optimal around the world, therefore it is an area which needs more attention. Hence, this study proffered strategies for enhancing employee engagement in SOEs. Conclusions: This study proffers strategies for optimising employee engagement in SOEs. These are brand image, work environment, management and leadership characteristics, training and development opportunities, performance management, work life balance, effective communication and Kahn’s three factors of meaningfulness, safety and availability. These strategies are essential in optimising employee engagement as portrayed in the reviewed literature.
Abstract
Purpose: The present research guides to a middle ground where recreational sports and enjoyment justify the basic concept of leisure consumption, exploring an exciting field of study, where participation is the motivational source of recreational sports fans for transferring into the motivation of leisure activities and leisure consumption. Research design, data and methodology: This research took a close look at the current literature to investigate impacts of recreational sports enthusiasts' willingness to engage in the leisure consumption. The screening and excluding procedure took a place to select a qualified prior resources and the present author finally obtained a total of 19 highly relevant papers. Results: The evaluation of the presented research shows that the enthusiasts' participation in avocational sports has four significant implications on their lifestyle and leisure consumption. These impacts are categorized as follows: Economic influence, Psychological influence, Social influence, and Environmental influence. Conclusions: In sum, this study has shown the various ways and magnitude in which willingness to participate in leisure affects its consumption by the recreational sports enthusiast. These impacts have brought critical implications for the viability of the sport leisure business in the industry, particularly in urging it to be the right strategic direction to cater to this market segment.