- E-ISSN2233-5382
- KCI
E-ISSN : 2233-5382
Vol.7 No.4
Abstract
Purpose - The purpose of this paper is to get a clear concept about intellectual capital and reports on intellectual capital in different entities based on the literature review. Research design, data, and methodology - This study was mainly written in a way of descriptive research. The current studies deal with the theoretical and reporting aspects on intellectual capital. Thus, this research is developed on the basis of previous descriptive and empirical research papers. Results - This study finds that intellectual capital is the combination of human capital, structural capital and relational capital but there is no unique measurement system or process to define intellectual capital. The findings also indicates that the measurement for intellectual capital varies based on the measurement process, time period, firms, industries and country to country perspectives. It can be also observed that firms have the tendency not to disclose the intellectual capital information. Conclusions - This study recommends that intellectual capital should be presented in a fixed format and human, relational and structural capital should be included as intellectual capital. Additionally, it suggests that mandatory requirement of legislation, effective corporate governance mechanism and stock exchange listing requirement might increase the quality of intellectual reporting.
Abstract
Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.
Abstract
Purpose - The purpose of this study is to discuss problems and propose the direction of the current international university placement program in the country by deriving the concept of and developing questionnaires for 'service satisfaction'. Research design, data, and methodology -The SERVQUAL scale was used to measure the quality of services. In this study reliability, empathy, and assurance are used to measure the quality of the international university placement system, considering the characteristics of the education environment. The survey data is based on responses from 280 students who either have completed the international university placement system and currently studying abroad, or are studying the domestic part of the program. Cronbach's Alpha value was calculated. To verify the hypothesis, the multiple regression analysis was conducted. Results - According to the study, the satisfaction rate of the domestic learning process is heavily relied on reliability and empathy; particularly empathy on the curriculum of the international placement program. The study also found that to make students to feel a high sense of achievement, the satisfaction rate is a priority which should be improved. Conclusions - The results from the analysis of the hypothesis shows that the satisfaction rate of students who are taking the domestic part of the international university placement program should be increased.
Abstract
Purpose - The purpose of this study is to discover how Korean expatriates that are currently employed in Korean subsidiaries operational in Malaysia possibly suffer from career dissatisfaction due to differences between Korean Corporate Culture (KCC) and Malaysian Corporate Culture (MCC). The integration of KCC into MCC is discussed. Research design, data, and methodology - The analysis herein is via a qualitative research. Forty-six interviewees voluntarily participated in in-depth interviews. Document analysis and qualitative interviews were utilized to develop participant profiles and to generate the framework. Interview data were transcribed and subsequently analysed to facilitate the development of themes and ultimately led to emerging patterns. The framework discusses the following Confucian pillars pronounced in KCC: Control Systems, Power Structures, Organisational Structures, Authority and Harmony and Stories and Myths. Those pillars are analysed and the results of the interviews are discussed in detail. Results - Korean expatriates on assignment in Malaysia endure struggles in all five selected Confucian pillars as they are not symmetrical with Korean Corporate Culture common at head companies in Korea. Conclusion - As a consequence, there is substantial disharmony which needs to be rectified if Korean companies are to continue their 'miraculous' economic movement into the country.