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E-ISSN : 2233-5382

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Vol.4 No.1
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A study of Chinese distribution policies and challenges

The Journal of Industrial Distribution & Business / The Journal of Industrial Distribution & Business, (E)2233-5382
2013, v.4 no.1, pp.11-14
Shuai Su (Shandong University)
Shuai, S. (2013). A study of Chinese distribution policies and challenges. The Journal of Industrial Distribution & Business, 4(1), 11-14.
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Abstract

Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China’s 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China’s retail market. Second, China’s retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

keywords
Chinese Distributors Market, Distribution Politics, Challenges

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Su, Shuai & Shang, Jun (2012), "Present and Future of Traditional Markets in China - Case study of the standardized" in Proceedings of 2012 Summer International Conference of KODISA, Seoul, 39-41.

The Journal of Industrial Distribution & Business

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