Design of WebZine for Marketing of the Presidential Archives: Based on ‘On-Gi’, a Newsletter of the Presidential Archives

Jang, H. J., LEE, Y. J., Kim, N., & Jeong, J. (2022). Design of WebZine for Marketing of the Presidential Archives: Based on ‘On-Gi’, a Newsletter of the Presidential Archives. 한국비블리아학회지, 33(3), 267-293, https://doi.org/10.14699/kbiblia.2022.33.3.267

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Abstract

A webzine issued by a public institution not only plays a role in communication between members of the institution and its users, but is itself a meaningful record. In addition, as one of the management techniques of the archives, there is a growing awareness that active marketing is needed to promote the service and allow potential users to visit the archives. Therefore, efforts should be made to increase user satisfaction by identifying user needs, composing content reflecting them, and selecting user-centered interfaces appropriately. The purpose of this study is to design ‘On-Gi’, a newsletter of the Presidential Archives, as a user-participating smart platform in a smart device environment. As a research method, we first looked at the current status of webzine publication by relevant domestic institutions. Next, we compared and analyzed the issue of ‘On-Gi’ provided by the Presidential Archives and major contents. Based on this, a design model of the webzine for the marketing of the Presidential Archives was proposed. This can be used as a key marketing strategy for the Presidential Archives in the new user environment of technological innovation of smart devices.

keywords: Presidential archives, Webzine, Institutional webzine, Institutional magazine, Marketing strategy

Submission Date: 2022-08-19

Revised Date: 2022-08-19

Accepted Date: 2022-09-11

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Article Contents

Vol.33 No.3

Design of WebZine for Marketing of the Presidential Archives: Based on ‘On-Gi’, a Newsletter of the Presidential Archives

Abstract

한국비블리아학회지