바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

메뉴

The Study on the Effects of Barriers in Experiential Consumption -Focusing on the Effects of Accessibility and Access Driver-

Abstract

This study defines the type of barrier and conducts the impact of barrier in experiential consumption. There are many studies on leisure constrains, but these researches have several limitations. First, these studies have overlooked different roles of barrier and dealt with the only negative aspects of barrier. Also, previous studies on leisure constraints show only few barriers. So, this study attempts to complement the lack of existing research and has purposes as follows. First, it is to show both the positive and the negative impacts that had been overlooked in the previous researches. Second, it is to propose the barrier traits derived from experience, unlike the barrier traits suggested in previous studies. Third, this research intends to find the effects which these various kinds of barriers have. But, because of the lack of research, the model of study was established by using qualitative research methods. Fourth, it is to verify the detail relationship through quantitative research. To achieve the goal of this study, the following research methods were used. For the first, the theoretical model was established through literature review, and then the detail effects were explored by using indepth-interview. Also, the results of indepth-interview were tested by using survey research method. Based on these test process, this study shows several meaningful results as follows. First, this study identifies the type of barrier, such as ‘barrier on equipment’, ‘barrier on time’, ‘barrier on place’, ‘barrier on knowledge/skill’, ‘barrier on knowledge/skill acquisition process’, ‘barrier on norm’, ‘barrier on the probability’. Unlike previous studies, these barriers include the various barriers to be measurable by multi-item. Second, this study shows how these barriers affect experience. Dropping accessibility toward the experience, barriers negatively influence on experience intention. And stimulating access-drivers toward the experience, barriers positively influence on experience intention. The accessibility includes physical accessibility (accessibility toward funds, accessibility toward time, accessibility toward ability, accessibility toward companion) and psychological accessibility. And in the access drivers, envy-exploration driver and arousal seeking driver were confirmed. These results provide new perspectives on barriers, and contribute to the academic development. Also, these results can be used practically in various fields related to the barrier.

keywords
experiential consumption, barrier, accessibility, access driver, experience intention

Reference

1.

고동우 (2002). “여가 동기와 체험의 이해: 이중추동 모형과 이중통로 여가체험 모형”, 한국심리학회지: 소비자․광고, 3(2), 1-23.

2.

박은아, 주경미 (2006). “‘클럽 여가 소비경험에 관한 연구”. 한국심리학회지: 소비자ㆍ광고, 7(1), 23-45.

3.

이 훈 (2005). “왜 지역축제에 참가하지 않는가? 비참여자의 장소애착도와 여가제약이론을 중심으로”, 소비문화연구, 8(1), 31-47.

4.

정윤희 (2009). “경험적 소비에서 장벽유형, 접근가능성과 접근동인이 경험의도에 미치는 영향,” 부산대 박사학위 논문.

5.

정윤희, 이종호 (2009). “경험적 소비에서 경험특성, 즐거움과 죄책감, 재경험 의도의 관계”, 경영학연구, 38(2). 523-553.

6.

정윤희 (2010). “경험소비자의 장벽관련 유형화에 관한 탐색적 연구”, 소비자학연구, 21(1), 107-133.

7.

홍성태 (1999). 보이지 않는 뿌리. 박영사..

8.

Arnould, E. J. and L. L, Price (1993). “River Magic Extraordinary Experience and the Extended Service Encounter,” Journal of Consumer Research, Vol.20, June, pp.24-45.

9.

Bagozzi, Richard P. and Youjae Yi (1988). “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marketing Science, 16(Spring), 74-94.

10.

Berlyne, D. E. (1971). Aesthetics and Psychobiology, New York: Appleton-Century-Crofts.

11.

Boothby, J., M. F. Tungatt,, and A. R. Townsend (1981). “Ceasing Participation in Sports Activity: Reported Reasons and Their Implications,” Journal of Leisure Research, 13(1), 1-14.

12.

Boter et al. (2004). “Variet-Seeking Strategies in Hedonic Choice”, In Inman, J. Jeffrey (2004) “Drivers of Hedonic Choice”, Advances in Consumer Research, Vol. 31, pp.118-121.

13.

Boven, Leaf Van (2002). “Living ‘The Good Life’: The Hedonic Superiority of Experiential Over Material Purchases”, Advances in Consumer Research, Vol. 29, 444-445.

14.

Brehm, J. W., L. K. Stires, J. Sensenig, and J. Shaban (1966). “The Attractiveness of An Eliminated Choice Alternative”, Journal of Experimental Social Psychology, 2, 301-313.

15.

Brehm S. S., and J. W. Brehm (1981). Psychological Reactance: A Theory of Freedom and Control, New York: Academic Press.

16.

Brickman, P. (1987). Commitment, Conflict, and Caring, Englewood Cliffs, NJ: Prentice-Hall

17.

Cartwright, D. (1942). “The Effect of Interruption, Completion and Failure upon the Attractiveness of Activity,” Journal of Experimental Psychology, 31, 1-16.

18.

Celsi, Richard L., Randall, L., Rose, and Thomas W. Leigh (1993). “An Exploration of High-Risk Leisure Consumption through Skydiving”, Journal of Consumer Research, 20(June): 1-23.

19.

Clee, M. A., and R. A. Wichlund(1980), “Consumer behavior and psychological reactance,” Journal of Consumer Research, 6, 389-405.

20.

Coopre-Martin Elizabeth (1991). “Consumers and Movies: Some Findings on Experiential Products”, Advances in Consumer Research, 18, 372-378.

21.

Crawford, D. W. and G. Godbey(1987), “Re-Conceptualizing Barriers to Family Leisure”, Leisure Sciences, 9, 119-127.

22.

Crawford, D. W., E. L. Jackson and G. Godbey (1991). “A Hierarchical Model of Leisure Constraints”, Leisure Sciences, 13, 309-320.

23.

Deci, E. L. (1980). The Psychology of Self-Determination, Lexington, MA: Heath.

24.

Dhar, Ravi and Klaus Wertenbroch (2000). “Consumer Choice between Hedonic and Utilitarian Goods”, Journal of Marketing Research, 37 (February), 60-71.

25.

Goodale, T. L. and P. A. Witt (1989). “Recreation Nonparticipation and Barriers to Leisure”, In E. L., Jackson & T. L., Burton(Eds.), Understanding leisure and recreation: Mapping the past, charting the future(pp.421-449). State College, PA: Venture Publishing, Inc.

26.

Havlena, William J. and Morris B. Holbrook (1986). “The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior,” Journal of Consumer Research, 13 (December), 394-404.

27.

Hawkins Barbara A., Joanne Peng, Chin-Mou Hsieh, Susan J. Eklund (1999). “Leisure Constraints: A Replication and Extension of Construct Development”, Leisure Sciences, 21, 179-192.

28.

Henderson, K. A, and M. D. Bialeschki(1993), “Exploring an Expanded Model of Women's Leisure Constraints”, Journal of Applied Recreation Research, 18(4), 229-252.

29.

Henderson, K. A, D. Stalnaker, and G. Taylor (1988). “The Relationship between Barriers to Recreation and Gender-Role Personality Traits for Women”, Journal of Leisure Research, 20(1), 69-80.

30.

Herche, Joel, and Brain Engellend (1996). “Reversed-Polarity Items and Scale Dimensionality”, Journal of the Academy of Marketing Science, 24(4), 366-374.

31.

Hirschman, Elizabeth C. and Morris B. Holbrook (1982). “Hedonic Consumption Emerging Concepts, Methods and Propositions”, Journal of Marketing, vol.46, pp.92-101.

32.

Holbrook. Morris B. (1986). “Emotion in the Consumption Experience: Toward a New Model of the Human Consumer,” in The Role of Affect in Consumer Behavior: Emerging Theories and Applications, eds, Robert A. Peterson, Wayne D. Hoyer, and William R. Wilson, Lexington, MA: D.C. Heath.

33.

Holbrook. Morris B. (1999), “Introduction to Consumer Value,” In; Holbrook, M. B.(Ed), Consumer Value. A Framework for Analysis and Research, London, 1-28.

34.

Holbrook. Morris B. and Elizabeth C. Hirschman (1982), “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun”, Journal of Consumer Research, vol 9, 132-140.

35.

Holbrook. Morris B. , J. O'Shaughnessy, and S. Bell.(1990), “Actions and Reactions in the Consumption Experience, The Complementary Roles of Reasons and Emotions in Consumer Behaviour”, Research in Consumer Behaviour, 4, 131-63.

36.

Hultsman, W. Z. (1995). “Recognizing Patterns of Leisure Constraints: An Extension of the Exploration of Dimensionality,” Journal of Leisure Research, 27(3), 228-244.

37.

Jackson, E. L. (1988). “Leisure Constraints: A Survey of Past Research”, Leisure Sciences, 10, 203-215.

38.

Jackson, E. L. (1990), “Variations in the Desire to Begin a Leisure Activity: Evidence of Antecedent Constraints?, Journal of Leisure Research, 22(1), 55-70.

39.

Jackson, E. L. (1991). “Leisure Constraints/ Constrained Leisure: Special Issue Introduction,” Journal of Leisure Research, 23(4), 279-285.

40.

Jackson, E. L. (1993). “Recognizing Patterns of Leisure Constraints: Results from Alternative Analyses,” Journal of Leisure Research, 25(2), 129-140.

41.

Jackson, E. L. and E. Dunn (1991). “Is Constrained Leisure an Internally Homogeneous Concept?”, Leisure Science, 19(3), 167-184.

42.

Jackson, E. L. and V. C. Rucks (1993). “Reasons for Ceasing Participation and Barriers to Participation: Further Examination of Constrained Leisure as an Internally Homogeneous Concept,” Leisure Sciences, 15, 217-230.

43.

Jackson, E. L. and D. Scott (1999). “Constraints to Leisure” In E. L. Jackson, and T.L.Burton (Eds.), Leisure Studies: Prospects for the Twenty-First Century(pp.299-321). State College, PA: Venture Publishing, Inc.

44.

Jorgensen, L. J. (1998). Coping with fear of violence: Women's negotiation through leisure constraints during outdoor recreational activities. Unpublished master's thesis, California State University, Chico, California.

45.

Kay, T. and G. Jackson (1991). “Leisure Despite Constraint: The Impact of Leisure Constraints on Leisure Participation,” Journal of Leisure Research, 23(4), 301-313.

46.

Lewin, K. (1935). A Dynamic Theory of Personality, New York: McGraw-Hill

47.

Lincoln, Y. and E. Guba (1985). Naturalistic Inquiry. Beverly Hills, CA: Sage.

48.

Lofman. Brian (1991). “Elements of Experiential Consumption: An Exploratory Study,” Advances in Consumer Research, Vol.18, 729-735.

49.

McCarville, R. E. and B. J. Smale (1993). “Perceived Constraints to Leisure Participation ithin Five Activity Domains,” Journal of Park and Recreation Administration, 11(2), 40-59.

50.

McGuire, F. A. (1984), “A Factor Analytic Study of Leisure Constraints in Advanced Adulthood,”Leisure Sciences, 6, 313-326.

51.

Mehrabian, Albert and James A. Russell (1974). An Approach to Environmental Psychology, Cambridge, MA: The MIT Press.

52.

Morrison, Margret A., Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor (2003). Using Qualitative Research in Advertising, Thousand Oaks, CA: Sage.

53.

Nadirova, A. and E. L. Jackson (2000). “Alternative Criterion Wariables Against which to Assess the Impacts of Constraints to Leisure,” Journal of Leisure Research, 32(4), 396-405.

54.

O'Callaghan Anna M., M. Lindy and W. Linda (2005). “Barriers to Accessing Rural Paediatric Speech Pathology Services: Health Care Consumers' Perspectives”, Aust. J. Rural Health(2005), 13, 162-171.

55.

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1988). “SERVQUAL: A Multiple -Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, Spring, 12-40.

56.

Pine, Ⅱ, B. J. and J. H. Gilmore (1999). “The Experience Economy: The Experience Economy: Work is Theatre & Every Business a Stage.”, Harvard Business School Press, Boston.

57.

Richins, M. I. (1994). “Special Possessions and the Expression of Material Values,” Journal of Consumer Research, Vol.21(December), pp.522-533.

58.

Samdahl, D. M. and N. J. Jekubovich (1997). “A Critique of Leisure Constraints: Comparative Analysis and Understandings”, Journal of Leisure Research, 29(4), 430-471.

59.

Schmitt, Bernd H. (1999). Experiential Marketing, Simon and Schuster Inc., New York, Free Press.

60.

Scott, D. (1991). “The Problematic Nature of Participation in Contract Bridge: A Qualitative Study of Group-Related Constraints”, Leisure Sciences, 13, 321-336.

61.

Scott, D. and E. L. Jackson (1996). “Factors that Limit and Strategies that might Encourage People's Use of Public Parks,” Journal of Park and Recreation Administration, 14(1), 1-17.

62.

Shaw, S. M., A. Bonen, and J. F. McCabe (1991). “Do More Constraints Mean Less Leisure? Examining the Relationship between Constraints and Participation”, Journal of Leisure Research, 23(4), 286-300.

63.

Voss, H. G., and H. Keller (1983). “Curiosity and Exploration”, New York: Academic Press

64.

Wright, H. F. (1937). The Influence of Barriers upon strength of motivation, Durham, NC: Duke University Press.

logo