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ISSN : 1229-8778
This study defines the type of barrier and conducts the impact of barrier in experiential consumption. There are many studies on leisure constrains, but these researches have several limitations. First, these studies have overlooked different roles of barrier and dealt with the only negative aspects of barrier. Also, previous studies on leisure constraints show only few barriers. So, this study attempts to complement the lack of existing research and has purposes as follows. First, it is to show both the positive and the negative impacts that had been overlooked in the previous researches. Second, it is to propose the barrier traits derived from experience, unlike the barrier traits suggested in previous studies. Third, this research intends to find the effects which these various kinds of barriers have. But, because of the lack of research, the model of study was established by using qualitative research methods. Fourth, it is to verify the detail relationship through quantitative research. To achieve the goal of this study, the following research methods were used. For the first, the theoretical model was established through literature review, and then the detail effects were explored by using indepth-interview. Also, the results of indepth-interview were tested by using survey research method. Based on these test process, this study shows several meaningful results as follows. First, this study identifies the type of barrier, such as ‘barrier on equipment’, ‘barrier on time’, ‘barrier on place’, ‘barrier on knowledge/skill’, ‘barrier on knowledge/skill acquisition process’, ‘barrier on norm’, ‘barrier on the probability’. Unlike previous studies, these barriers include the various barriers to be measurable by multi-item. Second, this study shows how these barriers affect experience. Dropping accessibility toward the experience, barriers negatively influence on experience intention. And stimulating access-drivers toward the experience, barriers positively influence on experience intention. The accessibility includes physical accessibility (accessibility toward funds, accessibility toward time, accessibility toward ability, accessibility toward companion) and psychological accessibility. And in the access drivers, envy-exploration driver and arousal seeking driver were confirmed. These results provide new perspectives on barriers, and contribute to the academic development. Also, these results can be used practically in various fields related to the barrier.
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