바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

logo

아동복지기관이 제공하는 서비스품질에 대한 서비스제공자와 이용자간의 상호지향성

Coorientation between Service Provider and Users about Providing Service Quality by the Child Welfare Agency

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2019, v.10 no.5, pp.67-76
https://doi.org/https://doi.org/10.13106/ijidb.2019.vol10.no5.67.
엄경호 (Department of Social Welfare, Kaya University)
박영규 (Department of Port & Logistics, Kaya University)
  • 다운로드 수
  • 조회수

Abstract

Purpose - The Korean child welfare services may have different feelings between providers and users. Few studies on the child welfare service quality have been conducted and research on the coorientation model of child welfare services are nonexistent. We compared the perceptions of Korean child welfare service providers and users in this study. It will have many applications in the service quality fields by applying a coorientation model. Research design, data, and methodology - In order to enhance user satisfaction with child welfare services, around 200 samples were carried out both in Busan and Kyungsangnamdo randomly. Seven point Likert scale was used in the questionnaire. Two measurements were made to evaluate the different positions on the part of child welfare service providers and users to assess their mutual orientation. Paired t-test verification was conducted for congruency analysis, and the verification of agreement and accuracy was analyzed by independent t-tests. Results - We empirically examined the differences between the providers and the users stance. The results are as follows. We have verified the statistical significance of the difference in perception between providers and users. We also confirmed a degree of agreement, a degree of congruency, a degree of accuracy and a degree of meta agreement in the study. In the Korean child welfare service quality, the coorientation model of process quality appeared in the form of semi-dissensus, the coorientation model of results quality were shown in the form of ignorances and the coorientation model of physical environment quality were investigated in the form of semi-dissensus. Conclusion - The study concluded that users need to understand more about the providers in order to enhance the coorientation model in process quality and physical environmental quality, and the providers need to persuade the users clearly about the positive factors. To enhance the coorientation model of the result quality, it can be misunderstood by guessing that the other party will positively evaluate it. Therefore, users believe that they need to talk more clearly to the provider about the results of the korean child welfare service quality to reduce misunderstandings and to understand each other about the resulting quality.

keywords
Child Welfare, Coorientation, Child Welfare Service Quality

참고문헌

1.

Barker, R. (1987). The Social Work Dictionary. NASW.

2.

Bronn, P. S., & Bronn, C. C. (2003). A Reflective Stakeholder Approach: Coorientation as a Basis for Communication and Learning. Journal of Communication Management, 7(4), 291-303.

3.

Chaffee, S. H., & McLeod, Jack M. (1968). Sensitization in Panel Design: A Coorientational Experiment. Journalism and Mass Communication Quarterly, 45(4), 661-669.

4.

Chaffee, S. H., & McLeod, Jack M. (1973). Interpersonal Approaches to Communication Research. American Behavioral Scientist, 66(1), 33-55.

5.

Churchill, G. A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 16, 64-73.

6.

Gronroos, C. (1984). A service Quality Model and It’s Marketing Implications. European Journal of Marketing, 18(4), 35-44.

7.

Gronroos, C. (1988). Service Quality: The Six Criteria of Good Service Quality. Review of Business, 9(Winter), 10-3.

8.

Hyun, Y. Y. (2009). A Study on the Human Rights Recognition and the Job Satisfaction of Social Workers in Child and Adolescent Welfare Institutions. Seoul, Korea: Thesis for Doctorate in University of Seoul.

9.

Jang, I. H. (1992). Social Welfare. Seoul: Seoul University Press.

10.

Kim, H. S. (1986). Coorientation and Communication. In B. Dervin and M. J. Voigt(Eds.), In Progress in Communication Sciences Ⅶ. 31-54. Norwood, NJ:Ablex.

11.

Kim, H. S., & Shim, J. H. (2017). The Effects of Service Qualities on Customer Satisfaction and Behavioral Intention in Coffee Shops. International Journal of Industrial Distribution & Business, 8(5), 95-109.

12.

Kim, J. W., & Seo, S. Y. (2009). A Study on Coorientation between Advertising Agencies and Clients on the Agency Compensation Systems. Journal of Practical Research in Advertising and Public Relations, 2(1), 143-168.

13.

Kim, J. W., & Um, K. H. (2015). Effects of Child Welfare Service Quality Delivery and Customer Satisfaction from the Service Distribution Perspective. Journal of Distribution Science, 13(8), 91-96.

14.

Kim, M. D. (2007). A Study on the Determinants of Service Quality in Welfare Institutions for the Handicapped – Focused on the Socialization of Institution. Seoul, Korea: Thesis for Doctorate in Hanyang University.

15.

LeCompte, M. D., & Goetz, J. P. (1982). Problems of Reliability and Validity in Ethnographic Research. Review of Educational Research, 52(1), 31-60.

16.

Lee, H. J., & Huh, M. Y. (2017). A Study on the Relationship of Benefits, Quality, and Continuity Intention in Community Services, International Journal of Industrial Distribution & Business, 8(4), 53-63.

17.

Lee, J. W., & Kwag, M. (2013). Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea. Journal of Distribution Science, 11(7), 15-22.

18.

Lee, Y. J., & La, S. A. (2011). Investigating the Superiority across Service Quality Models: Focusing on SERVQUAL, Gronroos’, and Three-Dimensional Quality Models. Services Marketing Journal, 4(2), 91-126.

19.

Lee, Y. J. (2013). Service Marketing. 5th ed. Paju, Korea: Hak Hyun Sa.

20.

Lim, Y. O. (2008). A Study on the Customer Loyalty to Senior Welfare Center: Focusing on the Relationships Among Customer Satisfaction, Perceived Service Quality, and Perceived Relational Benefits. Seoul, Korea: Thesis for Doctorate in Ewha Womans University.

21.

Newcomb, T. M. (1953). An Approach to the Study of Communicative Acts. Psychological Review, 60, 393-404.

22.

Oh, J. S., & Chung, I. J. (2017). Child Welfare. 3th ed. Seoul, Korea: Hak Ji Sa.

23.

Oh, K. J. (2015). A Study on the Influencing Factors on the Effectiveness of Child Welfare Service Delivery System. Seoul, Korea: Thesis for Doctorate in Hansung University.

24.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(Fall), 41-50.

25.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.

26.

Parasuraman. A., Zeithaml, V. A., & Berry, L. L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420-450.

27.

Parasuraman. A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of Expectation as a Comparison Standard in Measuring Service Quality: Implications for Further Research. Journal of Marketing, 58(Jan), 111-124.

28.

Park, J. M. (2001). Professional Standards in Korean Public Relations: A Co-orientation Approach between Korean Government and Corporate Practitioners. Korean Journal of Journalism & Communications Studies, 45(3), 107-148.

29.

Park, S. H., & Park, S. M. (2006). A Study on the Co-orientation of Internet Portal News Providers and Users. Korean Journal of Communication & Information, 30, 1143-174.

30.

Park, Y. B. (2018). The Impacts of Corporate’s CSR Activities on the Co-orientation Amongst Corporate’s and Local Society. Busan, Korea: Thesis for Doctorate in Dong-Eui University.

31.

Shin, D. J. (2013). An Analysis on the Co-orientation toward Corporate Social Responsibility between Casino Corporation and Stakeholders: A Case of the Open Casino Corporation. Seoul, Korea: Thesis for Doctorate in Hanyang University.

32.

Tan, A. S. (1985). Mass Communication Theories and Research. New York: John Wiley and Sons.

The Journal of Industrial Distribution & Business(JIDB)