바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
사전등록 바로가기
 

logo

E-ISSN : 2233-5382

논문 상세

이전 다음
논문 투고

Vol.10 No.9

Citation Share

모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향

The Effect of Mobile Tourism App Characteristics on Perceived Value, Satisfaction and Behavioral Intention

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2019, v.10 no.9, pp.45-52
https://doi.org/https://doi.org/10.13106/ijidb.2019.vol10.no9.45
조성호 (Department of Culinary Arts, Kimpo University)
조성호. (2019). 모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향. The Journal of Industrial Distribution & Business(JIDB), 10(9), 45-52, https://doi.org/https://doi.org/10.13106/ijidb.2019.vol10.no9.45

Abstract

Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

keywords
Tourism, Perceived Value, Satisfaction, Behavioral Intention

참고문헌

1.

Barnes, S. T., & Vidgen, R. (2002). An integrative approach to the assessment of e-commerce quality. Journal of Electronic Commerce Research, 3(3), 114-127.

2.

Bolton, R. N., & Drew, J. H. (1991). A multistage model of consumers’f assessments of service quality and value. Journal of Consumer Research, 17(4), 375-384.

3.

Boulding, W., & Zeithaml, V. A. (1993). A Dynamicgodehd Process Model of service Quality: from Expectations to Behavioral Intentions. Journal of Marketing Research, 30, 7-27.

4.

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10years after the Internet—2 The state of e-Tourism research. Tourism Management, 29(4), 609-623.

5.

Cha, S. S., & Seo, B. K. (2019). The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping. The East Asian Journal of Business Management, 9(3), 21-26. Doi:https://doi.org/10.13106/jbees.2019.vol9.no3.21.

6.

Chang, K. R., & Kim, M. C. (2012). Analysis of the relationship between service quality and professional team's smartphone application service quality. Korean Society For Sport Management, 17(5), 13-30.

7.

Chun, J. H., & Lim, Y. W. (2012). e-Service Quality and Behavioral Intention in the App Shopping Mall. Journal of the Korea Academia-Industrial cooperation Society, 13(4), 1609-1618.

8.

Cronin, J. J. Jr., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.

9.

Dickinson, J. E., Ghali, K., Cherrett, T., Speed, C., Davies, N., & Norgate, S. (2012). Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain. Current Issues in Tourism, 1-18.

10.

Figge. (2002). Stefan Situation-dependent service-a challenge for mobile network operators. Journal of Marketing, 51(April), 11-27.

11.

Fornell, C., & Larker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

12.

Hor, H. R. (2014). Tourist's Experience Value, Acceptance Intention, and Intention to Disseminate the Characteristics of Mobile Tourism Information Service: The Role of Involvement between Experience Value and Acceptance Intention of Tourists. Journal of Tourism Management Research, 18(4), 581-606.

13.

Hyun, Y. H. (2011). A Study on Structural Relationship among Motivation of Mobile Use, Types of Mobile Tourism Information, and Intention to Use Mobile. Korean Management Review, 24(4), 1943-1960.

14.

Jang, J. Y. (2019). Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists. The International Journal of Industrial Distribution & Business. 10(7), 83-89. Doi:http://dx.doi.org/10.13106/ijidb.2019.vol10.no7.83.

15.

Jung, B. O. (2016). The Effects of Perceived Usefulness, Perceived Usability, and Perceived Playfulness on Tourism Intentions: Use Moderating Effects of Demographic Characteristics. International Journal of Tourism and Hospitality Research, 30(1), 101-121.

16.

Jung, S. K., Min, H. S., & Byun, J. W. (2010). A Study on the Effect of Information System Quality on Individual and Corporate Performance in Tourism Industry. Korean Journal of Hospitality & Tourism, 19(3), 1-19.

17.

Kalakota, R., & Robinson, M. (2002). M-Business: The Race to Mobility. New York, NY: McGraw-Hill.

18.

Kang, S. H., & Kang, S. G. (2015). The Effect of Mobile Tourism Information Service Attributes on Selection and Satisfaction of Destination. Korean Studies Information Service System, 9(2), 246-266.

19.

Kang, Y. S., & Lee, H. (2010). Understanding the role of an IT artifact in online service continuance: An extended perspective of user satisfaction. Computers in Human Behavior, 26, 353-364.

20.

Kim S. A., Park, J. E., & Park., S. C. (2019). Mediating Effect of Ease of Use and Customer Satisfaction in the Relationship between Mobile Shopping Mall of Service Quality and Repurchase Intention of University Student consumer. Management Information Systems review, 38(1), 201-222.

21.

Kim, H. S. (2004). Leisure, Recreation: Relationship between Types of Qualification, Work Type and Job Satisfaction of Golf Leaders. The Korean Journal of Physical Education, 43(2), 213-222.

22.

Kim, J. H., Bae, L. J., & Byun, J. W. (2015). The Influence of the Characteristics of Tourism Mobile App on Perceived Value, User Satisfaction, and Intention to Use Continuously. Journal of Tourism and Leisure Research, 27(9), 5-22.

23.

Kim, P. Y., & Kim, M. S. (2010). Relevance of Perceived Values, Satisfaction, and Behavioral Intention in Travel Services. International Journal of Tourism Management and Sciences, 25(1), 263-282.

24.

Kim, S. O., Youn, S. H., & Lee, M. J. (2018). The Study on the e-Service Quality Factors in m-Shopping Mall App based on the Kano Model. The International Journal of Industrial Distribution & Business. 9(12), 63-72. Doi:http://dx.doi.org/10.13106/ijidb.2018.vol9.no12.63.

25.

Kim, S. Y., Lee, S. H., & Hwang, H. S. (2011). A Study on Factors Influencing Smartphone Acceptance. Entrue Journal of Information Technology, 10(1), 29-39.

26.

Kim, Y. I., & Kim, S. H. (2011). Expert Survey for Development of Initial Measurement Items for Mobile Tourism Information Service Quality: Focusing on Mobile Tourism Information Service Using Smartphones. Journal of Tourism Sciences, 35(9). 203-220.

27.

Kolter, P. (2002). Marketing Management (The Millenium Edition). Upper Saddle River, NJ: Prentice-Hall

28.

Kwak, J. K., Kim, N., & Kim, M. S. (2019). The Relationship among Chatbot’s Characteristics, Service Value, and Customer Satisfaction. The International Journal of Industrial Distribution & Business, 10(3), 45-58. Doi:http://dx.doi.org/10.13106/ijidb.2019.vol10.no3.45.

29.

Lee, C. K., Kim, H. M., & Ahn, D. H. (2008). A Study on the Influence of Perceived Values of Japanese Tourists on Korean Tourism on Visitor Satisfaction and Revisit Intention. Journal of Tourism and Leisure Research, 20(4), 69-85.

30.

Lee, M. Y., Kang, J. H., & Jeun, I. G. (2013). A Study on The Effect of Smart Phone Fitness Application(App)`s Service Quality on Satisfaction after use, Trust, Immersion and Willingness to Continue to Use. The Korean Journal of Physical Education, 52(2), 379-396.

31.

Lee, S. M., & Park, Y. A. (2013). A Study on the Structural Relationships of Transferring the Integrated Service Quality of a Hospital to Customers' Satisfaction with the Service Use and a Hospital Loyalty: A Focus on a Moderating Effect of After-Sales Service. Marketing Management, 21(4), 81-102.

32.

Li, Wei., & Kim, M. H. (2016). A study on the impact of Mobile Tourism Application Service Quality on consumer’s intention: Focusing on Technology Acceptance Model. Management Information Systems review, 20(6), 393-414.

33.

Lu, L., Sun, Z. J., & Kim, H. B. (2016). Influence of Mobile 52 Distribution & Business 10-9 (2019) 45-52Travel App App Characteristics on User's Behavioral Intention. International Journal of Tourism Management and Sciences, 31(1), 253-272.

34.

Nor, M. J. (2011). Effects of Perceived Risks and Values of Smartphone Banking on Trust and Intention: Analyzing the Mediating Effect of Trust. Korean Journal of Business Administration, 24(5), 256-265.

35.

Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York, N Y: I rwin/McGraw-Hill.

36.

Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. Boston, MA: Irwin-Mcgraw-Hill.

37.

Park, A. J., & Lee, Y. S. (2019). A Study on the Quality Improvement of Mobile App Services of Medical Institutions: Focus on the Kano Model and PCSI Index. The International Journal of Industrial Distribution &Business, 10(6), 19-27. Doi:http://dx.doi.org/10.13106/ijidb.2019.vol10.no6.19.

38.

Park, E. S. (2015). Impact of Mobile Tourism Information on Tourist Image and Tourist Satisfaction. Journal of Tourism and Leisure Research, 27(9), 41-58.

39.

Park, E. Y., & Lee, E. Y. (2016). The Effect of Color on Perceived Price Attractiveness: Interaction of Regulatory Focus and Involvement. Journal of Distribution Science, 14(10), 117-126.

40.

Park, H. S., & Park, H. Y. (2019). The Effect of Efficiency Evaluation on the Organizational Effectiveness of the Cabin Crew’ Competency: Focusing on the Job Satisfaction of the Personal Capacity of Airline Cabin Crews. Journal of Distribution Science, 17(7), 5-13.

41.

Park, I. G., & Shin, D. H. (2010). A Study on the Effects of Smartphone Users' Use, Satisfaction, Dependence, and Innovator's Innovation on Smartphone Satisfaction. Journal of Communication Science, 50(2), 192-225.

42.

Park, Y. A., & Hyun, Y. H. (2013). A Study on the Verification of Predictive Factors for Offline Behavior by Accepting Smartphone Application: Focused on the Application of the Complex Model of Technology Acceptance Model (TAM) and Rational Behavior Model (TRA).Korean Corporation Management Review, 20(4), 115-133.

43.

Pizam, A., & Calantone, R. (1987). Beyond Psychographicsvalue as determinants of tourist behavior. International Journal of Hospital Management, 6(3), 177-181.

44.

Rask, M.. & Dholakia, N. (2001). Next to the customer's heart and wallet: Frameworks for exploring the emerging m-commerce arena. American Marketing Association Conference Proceedings, 12(0), 1-16.

45.

Sheldon, P. J. (1997). Tourism information technologies. New York, NY: New York Cab International.

46.

Shin, C. S., Hwang, G. S., Lee, H. W., & Cho, S. R. (2015). The Impact of Korean Franchise Coffee Shop Service Quality and Atmosphere on Customer Satisfaction and Loyalty. The East Asian Journal of Business Management, 5(4), 47-57. Doi:https://doi.org/10.13106/eajbm.2015.vol5.no4.47.

47.

Shin, S. J. (2019). Impact of Mobile Tourism Applications on Usability, Usability and Value Satisfaction. Journal of Tourism Management Research, 23(3), 699-718.

48.

Siau, K., Lim, E. P., & Shen, Z. (2001). Mobile commerce:promises, challenges, and research agenda. Journal of Database Management, 12(3), 4-13.

49.

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37.

50.

Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Muitiple Item Scale. Journal of Retailing, 77(2), 203-220.

51.

Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction:A meta analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16-25.

52.

Wakefield, K. L., & Blodgett, J. G. (1994). The Importance of Servicescapes in Leisure Service Settings, Journal of Services Marketing, 8(3), 66-76.

53.

Wang, D., Park, S., & Fesenmaier, D, R. (2010). An Examination of Information Services and Smartphone Applications. Paper presented at the 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.

54.

Wei, N., Cho, D. S., Reid, E. L., & Lee, H. Y. (2018). The impact of mobile travel service quality on tourists’ evaluations in China: Moderating effects of mobile brand trust. Journal of Hospitality and Tourism Studies, 20(4), 1-14.

55.

Werthner, H., & Klein, S. (1999). Information technology and tourism: A challenging relationship. Vienna, Austria:Springer.

56.

Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.

57.

Wu. G. (2005). The Mediating Role of Perceived Interactivity in the Effect on Actual Interactivity on Attitude Toward The Website. Journal of Interactive Advertising, 5(2), 45-60.

58.

Zeithaml, V. A. (1998). Comsumer Perception of Price and Value: a Mean-End Model and Synthesis of Evidence. Journal of Marketing, 52(2), 2-22.

59.

Zhou, B., Shi, Q., & Merabti, M. (2008). Balancing intrusion detection resources in Ubiquitous computing networks. Computer communication, 31, 3643-3653.

The Journal of Industrial Distribution & Business(JIDB)

논문 투고 OA 정책