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Vol.12 No.7

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Exploring the Satisfaction with COVID-19 Prevention Measures and Awareness of the Tourism Crisis for Residents’ Tourism Attitude

The Journal of Industrial Distribution & Business / The Journal of Industrial Distribution & Business, (E)2233-5382
2021, v.12 no.7, pp.27-39
https://doi.org/https://doi.org/10.13106/jidb.2021.vol12.no7.27
PARK, So-Young
PARK, Joo-Young
KIM, Ji-Won
Chang, Mona
KIM, Mincheol
PARK,, S. , PARK,, J. , KIM,, J. , Chang,, M. , & KIM,, M. (2021). Exploring the Satisfaction with COVID-19 Prevention Measures and Awareness of the Tourism Crisis for Residents’ Tourism Attitude. The Journal of Industrial Distribution & Business, 12(7), 27-39, https://doi.org/https://doi.org/10.13106/jidb.2021.vol12.no7.27

Abstract

Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R<sup>2</sup> = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.

keywords
COVID-19, Prevention Measures, Tourism Crisis, Attitude Toward Tourism, Controlling Variables

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