Abstract

Purpose: The integrated export organization for agricultural products is an export marketing organization established by joint participation of famers, farmer organizations, and exporters. The purpose of this study is to analyze the factors affecting the intention of farmers to participate in integrated export organizations. Research design, data and methodology: The multiple regression analysis was used to identify factors affecting intention of pear and mushroom farms to participate in the integrated export organizations. Results: It is shown that the lower farm age, the higher the need for consolidation of export companies, and the lower the government support for the integrated export organizations, the higher the willingness to participate in integrated export organizations. However, export experience, export scale, awareness level of integrated export organizations, and check price level did not significantly affect the intention to participate in integrated export organizations. Conclusions: It is desirable to promote export organizations of agricultural products among relatively young farmers and to reform their consciousness through emphasizing education for them. In addition, integrated export organizations should avoid disorderly competition by consolidating export companies. Lastly, governmental policies should be pursued in a direction that enables farmers and export companies to strengthen their competitiveness on their own.