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Impact of Revenue Sharing Contract on the Performance of Vendor

Impact of Revenue Sharing Contract on the Performance of Vendor

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2023, v.14 no.9, pp.21-30
https://doi.org/https://doi.org/10.13106/jidb.2023.vol14.no9.21
Chungsuk RYU (College of Business Administration, Kookmin University)

Abstract

Purpose: Focusing on the role of the special contract to collaborate the supply chain operations, this study investigates how the revenue sharing contract affects the performance of Vendor Managed Inventory (VMI). Research design, data, and methodology: The optimization model is formulated to represent two stage supply chain system where the supplier and retailer manage the operations to maximize their own profits. Three supply chain models including the traditional system, VMI, and VMI with revenue sharing contract are compared in the numerical examples. Results: According to the numerical analysis, the entire supply chain system has greater profit under VMI than the traditional system, while VMI alone sacrifices the supplier's profit. With the proper sets of revenue share ratio and wholesale price discount rate, VMI with revenue sharing contract results in the increased profit for both supplier and retailer compared with VMI alone as well as the traditional system. Conclusions: The numerical examples imply that VMI, when it is combined with the revenue sharing contract, can be the effective collaboration program that satisfies every supply chain member. To make VMI with revenue sharing contract to be fair to all supply chain members, they need to agree on the appropriate contract content.

keywords
Vendor Managed Inventory, Revenue Sharing Contract, Supply Chain Collaboration, Optimization Model

The Journal of Industrial Distribution & Business(JIDB)