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E-ISSN : 2233-5382

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Vol.5 No.3

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Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces

Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2014, v.5 no.3, pp.25-34
https://doi.org/https://doi.org/10.13106/jidb.2014.vol5.no3.25.
Kim, Nam-Myun (Department of Marketing Management, Daejeon Health Sciences College)
Youn, Myoung-Kil (College of Health Industry, Eulji University)
Kim, Nam-Myun, & Youn, Myoung-Kil. (2014). Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces. The Journal of Industrial Distribution & Business(JIDB), 5(3), 25-34, https://doi.org/https://doi.org/10.13106/jidb.2014.vol5.no3.25.

Abstract

Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

keywords
Global Distribution Enterprises, Chinese Retail Market, The Three Northeastern Provinces in China, Distribution Market

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The Journal of Industrial Distribution & Business(JIDB)

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