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- E-ISSN2233-5382
- KCI
E-ISSN : 2233-5382
Beacon-Based O2O Marketing for Financial Institutions
Beacon-Based O2O Marketing for Financial Institutions
Park, Jin-Soo (Department of Medical IT & Marketing, Eulji University)
Lee, Hyun-Jong (Department of Medical IT & Marketing, Eulji University)
Kim, Myung-Gwan (Department of Medical IT & Marketing, Eulji University)
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Abstract
Purpose - This thesis aims to propose a method to help financial institutions improve their customers' convenience online and offline through a Bluetooth based App using the tool of a beacon. The emergence of smartphones in the 21st century and their increasing use makes it possible to search for information easily. Research design, data, and methodology - With the short-distance Bluetooth technology for smartphones, which finds users within a radius of 50m to provide the functions of message transmission and mobile payment, users can access information services and use mobile coupons in certain premises. Thus, beacon-based O2O technology has been developed. Results - This study offers a method of attracting customers through an O2O marketing strategy that overcomes the existing limitations of Web and Offline media. Conclusions -Since beacon technology has the advantage of more accurate positioning than GPS, financial institutions provide their product information for users through the basic function of a beacon, using an O2O (Online to Offline) marketing solution and, therefore, effectively enable customers to make relevant payments online and conduct their financial actions offline.
- keywords
- O2O, App, Financial Institution
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